Automotive Digital Marketing

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Car dealerships today have a lot of advertising options. Starting from small ads, over to TV ads, all the way to digital display and other dynamic content, there is plenty of fish in the pond.

If you are thinking about digital signage options, but are not sure where to start your search, you are in the right place.

Here is a list of things to consider before buying digital software.


What is digital signage?

Digital signage is a software technology which transmits images and videos from your CMS (content management system) to a TV display in your store or outdoors. As opposed to traditional, static print ads and posters, these are highly interactive and open the door for playing with creativity and helping your potential customers engage with the content you present them.

This digital technology has numerous benefits, such as ease of use, efficiency, entertainment, advertising options, branding, and many more.

If you have a car dealership business and would like to use this advertising option on your premises, here is how to choose the best DS vendor.


How to choose the best digital signage vendor

There are three things you need to pay attention to before making that final decision: content, display, and the results you expect to get.


#1 Content

First off, the content you display needs to have an automatic player. Since there are many software solutions on the market, the biggest hurdle would be to choose the right one for your business.

Since your car dealership is a part of the automotive industry, which is unique on its own and has specific demands, your content display solution should also reflect the needs of your business.

Therefore, it would be best to choose a software vendor specialized for car dealership digital content display, which will significantly narrow down your search. The system needs to be easy to use so you and your staff can manage, add or update the slides or other content.

Therefore, when you find a vendor whose product correctly displays your content and you have an easy to use content management system, the next thing is to search for a digital display.


#2 Display

If you are trying to make ends meet every month, but still know that DS will improve your business, then the right solution for your business is to buy a TV and connect it with the software solution.

Luckily for you, TVs are getting cheaper and cheaper, with quality going up so you can even find LED 4k HD TV sets for as little as $250.

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Tags: car dealers, digital signage, software


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