Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I'm not one to stand in lines on Friday in the store or head to a midnight opening. This was the perfect way to reach me and my holiday shopping dollars.
I was notified of this promotion via email, shown on the right, and I set my calendar to pop-up a reminder for the sale.
At 11:00 am exactly I logged in and started to shop. At 11:03 the website went down and blocked me for all further shopping.
What got me "angry" was the error message graphic that was presented on the website, shown below:
It's now 11:30 am EST, while I am writing this post and the website is still down. This just doesn't sit right with me.
I'm sharing my frustration with this community as a reminder that when we do special promotions, we need to get everyone on the team involved in the execution.
It is clear that the Best Buy website team was caught off guard. It has created an angry customer and a very disappointing customer service experience. I have never had this problem on Amazon.com during the busiest times of the year.
So, when you are planning your next email blast, direct mailer, or online marketing campaign make sure that you inspect all the processes needed to support the program.
Plan For The Blizzard that Best Buy chose to ignore!
Brian Pasch, CEO