Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There are many examples of people who’ve used their names as domain names and it has worked out quite well for them. The other side of this coin is that there are many others who tried the same and failed spectacularly.
The search for a fitting domain can be a long and tedious affair especially if you’re trying to build a brand. The temptation to use your name as the domain name can be strong because:
This is an easy way to go
If your brand becomes big so will your name
If you already have a separate claim to fame, it will give your site visibility
However, it’s not that direct. Before you decide to use your name as your domain name you should consider a few factors:
The Rules of Picking a Domain Name Still Apply
Your name may be unique but how memorable is it? Is it easy to pronounce and spell? Is it unique? These are some of the questions that you have to ask yourself when picking out regular domain-names and the rules more or less apply even when you’re using your own name. It’s not enough that your name is unique. Some people may find your name easy to forget or difficult to spell or pronounce. Thus it may not work so well as a domain name.
The Connection Must be Obvious
“The only disadvantage to using your name is that you can’t build a platform you can easily sell. If you build your business around your personality, it won’t be worth much if you aren’t included as part of the package.”
It always helps when the domain name has a certain connection to the business or the website behind it. For example, a person selling computers may want to have the word laptops in their domain name. When picking your name as your domain name, you have to ensure that people can make the connection between your domain name and your product.
For example, a pizzeria owner named Jim Jackson may not have much success with just his name as a domain name for his business’ website. It may help to also add words such as pizza, slices etc. to make the connection obvious.
If it Works it Could Backfire
Assuming that using your name as your domain name works for you, this will mean that to some extent you could become a household name. However, becoming a household name doesn’t always work in your favor, especially on the internet.
In the event that something goes wrong in your life and such an event receives a lot of attention, your business/website could suffer. With your name as your domain name, you become the face of the brand. Anything you do could, even in your personal life, could hurt your business.
Giving your website a domain name with no connection to you can help to ensure that your person isn’t too readily connected to your business. This allows your business to grow in an environment that is unencumbered by the details of your personal life.
If you’re already a household name such as a politician or a celebrity, you’ll definitely want to snap up your domain name as quickly as possible. This will prevent it from being used to misrepresent you.