Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.

Duplicate Keywords

One common mistake I have noticed consistently in Google AdWords & Bing campaigns is duplicate keywords. For example, the broad match keyword online marketing nj and nj online marketing will compete against each other. Google AdWords only shows one ad per a particular keyword, thus there is no need to include the same keywords in different ad groups or campaigns. If you do have duplicate keywords, remove the one with the worst performance.

No Negative Keywords

Every search engine marketing campaign should contain negative keywords. It is one of the easiest ways of preventing your ads from showing to the wrong customer, reducing cost and increasing your return on investment.

There are two simple methods for negative keyword research. The first is to use the keyword planner. The tool is great for generating new terms to bid on and to add as negative keywords. The second method is to review your search term report which will show every search that caused your ad to show and clicked. I recommend reviewing your search term report weekly.

Note: This report can only be used if you have an active account.

Broken Destination URLs

If you are sending paid traffic to a broken URL, you’re just wasting money. I recommend double checking your destination URLs before uploading your ads and reviewing them monthly. On numerous occasions clients have redesigned their landing pages and changed their URLs without informing me.

Here is great how to article from certified knowledge: http://certifiedknowledge.org/blog/step-by-step-guide-to-checking-y...

Views: 50

Tags: click, engine, marketing, pay, per, ppc, search, sem

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service