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Average User Watches 23 Hours of Video Online - What's Your Strategy?

According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.

23.2 hours a month per user!



YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV, Comedy Central, etc.) and Facebook following. 

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
December 2011
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 181,669 43,472,412 1,389.8
Google Sites 157,188 21,897,734 471.9
VEVO 53,674 801,334 68.0
Yahoo! Sites 53,328 630,605 61.0
Viacom Digital 45,764 506,140 57.5
Facebook.com 42,024 238,671 23.9
Microsoft Sites 41,133 587,842 44.8
AOL, Inc. 40,375 451,496 55.1
Hulu 31,242 776,999 181.2
Amazon Sites 27,818 95,444 17.4
Turner Digital 26,692 211,662 27.3

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.


In additoin:

  • 85.3 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.8 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 14.1 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.



Do you have an online video strategy? Don't be left behind. Join one of the many video workshops this Feb 1-3 in Las Vegas at DMSC. 

Views: 65

Tags: dmsc, seo, video

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