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According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.
23.2 hours a month per user!
YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV, Comedy Central, etc.) and Facebook following.
|Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
|Property||Total Unique Viewers (000)||Videos (000)*||Minutes per Viewer|
|Total Internet : Total Audience||181,669||43,472,412||1,389.8|
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Do you have an online video strategy? Don't be left behind. Join one of the many video workshops this Feb 1-3 in Las Vegas at DMSC.