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AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself, expanding beyond providing new and used Internet leads from independent auto shopping sites. They now provide solutions for increasing close rates, show rates, lowering cost-per-sale and other metrics that Internet departments frequently use to gauge Internet sales effectiveness.

“Study after study has revealed that the wide variation between dealerships’ results with leads are due more to store process than the quality of the leads,” says Phil DuPree, President of AutoUSA. “We know the leads being submitted to independent auto sites are in-market customers and our lead sources are validated within the AutoNation stores. The goal with our new product line is to help dealers reach these customers effectively, engage with them and of course increase sales.”

 

Products to be featured include:

 

Leads&ListingsSM

AutoUSA gives dealers exposure on more than 100 of the top auto shopping sites and delivers the highest quality new and used car leads. Having developed an advanced scrubbing & validation process, an easy process for refunding, and custom area coverage, dealers can rest assured no other independent lead provider outperforms leads from AutoUSA.

 

ShowProSM

ShowPro powered by HookLogic is an incentive marketing program proven to turn more leads into “shows.” It allows dealers to offer a financial incentive online to in-market customers, motivating them to visit the dealer’s showroom. ShowPro also provides dealers with territorial exclusivity, ensuring no competitive dealers will be offering the same incentive products to their customers.

 

PowerListings 2.0SM

PowerListings 2.0 lists all of a dealer’s inventory on Craigslist and also drives in-market customers from Craigslist to an inventory page on a dealer’s Facebook page. Designed to increase customer engagement and boost SEO rankings with the power of videos, PowerListings 2.0 provides proven ROI.


Virtual Sales Assistant (AVA)

Designed to augment efforts of Internet sales staff in auto dealerships, AVA Virtual Sales Assistant engages with customers who submit Internet leads, verifies contact information, sets phone appointments, improves accountability, and ultimately assists salespeople so they convert more leads into sales.

 

AVA offers much-needed help to busy Internet sales managers by keeping customers engaged and enabling sales staff to handle greater volumes of leads. Hiring AVA is similar to hiring each sales rep a personal assistant to aid in prioritizing customers to achieve higher sales.

 

As dealers head into 2012 one of their primary goals is to keep operations streamlined and efficient, while being able to handle increased sales volume. Investing in technology to assist with increased lead volume, competitive pricing, keeping customers engaged via social media platforms and tracking ROI of leads from every source is essential to achieving this goal. Dealerships using these new tools will achieve more Internet sales at a very favorable cost per sale (CPS).

 

About AutoUSA (www.autousadealers.com)

 

AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Leads&ListingsSM, providing the highest quality, new and used car email and phone leads; ShowProSM incentive program, proven to turn more leads into shows; PowerListingsSM 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost, adding profit to the bottom line. AutoUSA products are currently benefiting thousands of active dealers all across the U.S.

 

AutoUSA has more than ten years of proven success built on a foundation of superior web-based technology, excellent customer service and partnerships that include 100+ independent automotive web sites. AutoUSA is owned and operated by AutoNation, America’s largest auto retailer. For more information go to www.AutoUSAdealers.com , follow us on www.twitter.com/AutoUSALeads and “Like” us on www.facebook.com/AutoUSADealers

 

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Views: 1261

Tags: (CPS), Internet, car, cost-per-sale, leads, marketing, new, sales, used

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Comment by David T. Gould on January 28, 2012 at 9:23am

@Mark, Good speaking with you, sorry we got cut off by my meeting.

I am not suggesting there is no place for third party lead providers. I suggest they have no business being in a dealership's DMS system. There is a big difference.

As you are aware, I do not set the dealerships (I work with) lead procurement policy. I advise them, they make their own decisions. My opinions are mine alone based on my overall view of the automotive business and in favor of the dealer.

It is bad mojo to have these partnerships / affiliations involved with AutoUSA's offering proposed here. AutoNation and TrueCar have their fingers in this and I believe any dealer considering participation should be aware of that fact. It is worth reviewing the business plans of these companies to determine how healthy they are for the consumer or dealers in the short, mid and long term. 

"If you feel that validates True Car's business model than you have bigger issues than I can solve." I am not sure I understand. In my case, the dealership I am working with did cut off TrueCar from their direct DMS as soon as I advised them. Additionally, reviewing posts like these they cancelled TrueCar as well.

I admire the way this thread is being handled. Facts. Opinions. Statements. Readers can make up their own minds based on the same.

Good Selling All!

DTG

Comment by Mark Dubis on January 26, 2012 at 8:58pm

@ Dave:

1) I am not bullish on independent lead providers but over 10,000 dealers are, otherwise they would not be using their services.  Even your dealership acquires outside leads.

2) Consumers and dealers both buy products and services, if they don't feel they are getting value from those services they should terminate the relationship.  If you feel that validates True Car's business model than you have bigger issues than I can solve.

3) No where in my comments did I use the term unconditional trust of publicly owned companies. The laws of our country put tighter controls on disclosure for these companies than privately held organizations. Doesn't mean they are perfect and I did not indicate their customer service is superior than other companies. 

Bottom line: No one is forced to do business with a company that does not provide value or a good buying experience.  

You have shared with me how important it is to treat every customer with respect and you work hard with your clients to do that.  You have also left dealerships that did not share that philosophy so essentially we are on the same page.  Treating people with respect and sincerely appreciating every customer is no joke. 

Comment by David T. Gould on January 26, 2012 at 8:47am

@Mark. Not sure what to make of your comments. You seem very bullish on 3rd party leads and seem to be promoting unconditional trust because a company is publicly owned? Your description of how consumers today should handle negative dealership activity sounds strangely like TrueCar's flawed business plan. (low ball pricing on non specific units with $300 additional fee after securing phone #, email, name, ect...) Did I miss the joke?

Comment by Thomas A. Kelly on January 26, 2012 at 1:10am

We are in agreement Mark. I could not agree more that the dealer should expect the consumer to walk if they are not given the service and experience they deserve, the dealer is a vendor. To be fair, in my rant I did not mention specific lead providers. They can't all be bad and while I never dealt with what I would call a "good" one, my generalization would be to imply that they are all bad. I don't agree that all dealers should be demonized for the actions of some, the same applies to lead providers or any industry vendor. For me to focus on my personal experience with 4 or 5 vendors and imply that they are all bad was not fair and was wrong. I have no experience with AutoUSA and am encouraged and impressed with Josh Vajda's openness and dialog. If there were not many good third party lead providers out there I suspect that they would have gone away long ago. Thanks Mark!

Comment by Mark Dubis on January 25, 2012 at 3:58pm

I agree with you 110%.  If a vendor does not provide the level of service you were promised, you should not have to be the one to complain, you can just cancel the service and walk.  This doesn't apply to just lead providers but any company you do business with today (except the OEM, in that case the dealer does have to put up with a certain level of frustration.)

Just like consumers today, when they have to deal with a car dealer who won't give them a straight answer, lowballs them on the ad car, throws in a $300 dealer processing fee on the buyers order, and pesters them for their phone number when they call and ask a simple question about an option on an advertised car; they should just WALK and find a dealer/vendor who will provide them with the service and experience they deserve.  

We are in agreement, nothing takes the place of good service and a smooth transaction process.

Comment by Thomas A. Kelly on January 25, 2012 at 3:12pm

I won't fight with a vendor. I pay for an agreed service and I will not beg her/him to provide a service as agreed. Without exception, each of the many I used start as agreed and as time goes on they begin failing by : expanding the agreed radius, sending the same lead multiple times and billing for it, adding banned vehicles back into the mix....and each time I cancelled I was met with the same, "all you had to do was say something"....In other words, "we will eventually try to s*** on you and if you don't say anything we assume you are stupid and we'll send the good ones to the people who are smart enough to bitch"...then after I kick them out, they swear it will all change and they will follow our agreement.....I just did not have time for it, I do not sign on with some to become the squeakiest wheel to protect the interests of my store.....ask me how I really feel about lead providers sometime.

Comment by David T. Gould on January 25, 2012 at 2:23pm

@ Mark. Really?

Comment by Keith Shetterly on January 25, 2012 at 2:01pm

@ Eric:  Yes, and you should also see what *some* PPC companies do for, er, "to", dealers.  Hoooooo boy.  Puts these lead companies to shame.  And the OEMs don't help with mis-directed co-op $ and such.  I wish for an OEM to call me up for some advice on this; maybe I'll get that one day.

Comment by Remove on January 25, 2012 at 1:41pm

If you really read these contracts, these vendors have no liability or accountable for what they do and we are suppose to trust them.

Comment by Remove on January 25, 2012 at 1:35pm

I have seen dealers buying leads outside a radius that they don't sell any customers and they don't even know it, because they don't analze their data. Don't even get me started how some of these companies are advertising directly against many of you own advertising, driving up the price. On top of that, if the customer is within a certain radius, he going to come to your store anyway. So if you buying leads in that radius, the lead companies are taking the credit.

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