Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
FOR IMMEDIATE RELEASE
Cincinnati, OH and Fort Lauderdale, FL – August 21st, 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) and DriveItNow® announced today they will be presenting a workshop at the upcoming AutoConnections Conference & Exposition (AutoCon 2012) to be held in Las Vegas September 5th-7th. The workshop is titled Payment ProSM: The Game Changer. Real Payments. Real Inventory. Qualified Customers. Attendees will learn about an exciting new method for driving more traffic to their website and how to convert more of these visitors into high-quality, pre-qualified leads.
Tarry Shebesta, president of DriveItNow, will present the one-hour workshop on Friday, September 7th from 4:00 p.m. to 5:00 p.m. at the Aria Hotel & Casino. Shebesta will demonstrate the following:
“Dealers using Payment Pro report several benefits; not only increased quality and volume of leads but a higher profit per deal as Payment Pro shifts the customer’s focus to monthly affordability instead of the lowest purchase price,” said Shebesta. “Another major benefit is that it greatly increases the volume and quality of mobile leads, allowing dealers to leverage and see a return on their mobile technology. This is an industry first!”
“Dealers spend a lot of money driving traffic to their websites; converting those visitors into leads is still a challenge for many of them,” said Phil DuPree, President of AutoUSA. “Payment Pro engages website visitors by giving them real, credit qualified payments for the vehicles they’re interested in buying.”
Many dealers have estimated payment calculators on their websites, but they do not display payments that are “real” or relevant to each different visitor. Until the advent of Payment Pro, if customers wanted to know what their real monthly payment would be they would have to fill out a lengthy credit application, which many are reluctant to do as frequent credit checks negatively impact their credit score.
Payment Pro is game-changing as it only requires a website visitor to fill out a short form with just a name and phone number. Upon address verification, Payment Pro then calculates a “real” payment based on the individual’s actual credit bureau without affecting their credit score. The instantly-displayed payments also factor in specific inventory and a dealer’s bank programs; thus satisfying the three “C’s” of pre-qualification: collateral, credit and criteria. The results are higher quality leads from customers who already know which vehicles they want and can afford.
Workshop attendees can take advantage of the “show special” offer from AutoUSA: Dealers with mobile websites will receive Payment Pro mobile free for six months with the purchase of Payment Pro for dealers—an $849 value ($149 per month). The show special will also be available at AutoUSA’s booth.
Automotive Professional will want to ensure their seat at this premier event by registering for AutoCon 2012. Visit http://AutoCon2012.com or call Carrie Hemphill at 908-601-6475