Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Fort Lauderdale, FL – November 6th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Tarry Shebesta, President of DriveItNow®, will present at the Kain Automotive Training’s 8th annual “Clients & Friends Workshop” to be held November 13th – 15th in Lexington, Kentucky. Shebesta will present “Online Payment Marketing: Convert Online Car Shoppers to Customers and Increase Front & Back-End Profits” on Tuesday, November 13th at 5:30 p.m.
“Before making a decision to buy a car, consumers need to know the monthly payment they qualify for,” says Shebesta. “In my workshop I’ll demonstrate the benefits that dealerships derive from delivering real payment quoting based on a consumer’s actual credit, dealer’s real finance criteria and a real vehicle on a dealership’s own website.” Shebesta will also show how estimated payment calculators and lengthy online credit applications fail to attract the buyers with good credit that dealerships want.
AutoUSA is a sponsor of the “Clients & Friends Workshop” and co-host of Shebesta’s presentation. AutoUSA recently partnered with DriveItNow to launch Payment Pro℠, a payment-based conversion tool that delivers pre-qualified, first party leads from auto dealers’ own websites without requiring a customer’s personal information such as a social security number or date of birth.
“Payment Pro is a game-changing tool that shifts the car buyer’s focus from the purchase price to monthly payments,” said Mike Shawd, Vice President Sales, AutoUSA. “That’s a major benefit for dealers—they can now use payment marketing strategies to take control of price negotiations and generate a higher gross per sale while giving consumers information they’re searching for.”
Kain Automotive Training’s “Clients & Friends Workshop” offers advanced processes, tactics, technology and strategies to accelerate Internet sales performance in auto dealerships. For more information, visit http://kaintraining.com/
To download a free white paper titled “Pre-qualified Payment Marketing: Converting Online Car Shoppers to Customers,” visit http://tinyurl.com/PaymentPro
About AutoUSA Internet Sales Solutions
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Payment Pro℠, a payment-based pre-qualification tool for dealer websites; ShowPro℠ incentive program, proven to turn more leads into shows; Leads&Listings℠, providing the highest quality, new and used car email and phone leads from 100+ sites; PowerListings℠ 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost. AutoUSA products are currently benefiting thousands of active dealers all across the U.S.
For more information, visit AutoUSA’s web site, subscribe to our blog at http://blog.autousadealers.com, follow us on Twitter @AutoUSALeads and “Like” us on Facebook at /AutoUSADealers
About DriveItNow® (http://www.DriveItNow.com)
DriveItNow® is a patent pending payment marketing technology service of Automobile Consumer Services, Inc. (ACS). ACS provides a white-labeled version of the DriveItNow service for AutoUSA. ACS leads the industry with innovative proprietary technology, superior customer service, and over twenty years of auto financing and leasing experience.