Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
It’s becoming increasingly more important to monitor your employees and how they interact on the internet. In a transparent world it’s easy to connect what a person says to where they work, that can be a problem if one of your employees lacks integrity, and is posting defamatory, pornographic, proprietary or libelous material about the dealership, employees, customers or even the competitors. In fact, they don’t even have to mention anything that relates to the car business but through association can have an impact on the public opinion about your dealership.
After careful research (and a little borrowing) I put together the following policy to get you started creating your own social media policy. Keep in mind that I am not a lawyer and the following policy should only be used as a guide and is not a stand-in for legal advice. I encourage you to download it, take a look at it and draft your own policy.
Social media can be a powerful supplement to any marketing campaign but it can also be a double edge sword, use it wisely and make sure that you know what your employees are saying, it could be the different between positive word of mouth and negative word of mouth. As we all know, negative word of mouth can spread like wildfire and before you know it, it can engulf the whole dealership. Be vigilant.
The following policy is saved in an RTF format, it can be opened with most word-processing programs on both PC’s and Macs.