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Automotive Social Media Marketing Statistics, Facts and Figures

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Automotive Social Media Marketing Statistics, Facts and Figures published by reliable resources for December 2010

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  • Social network usage by Americans aged 65 and up grew 100% in 2010 from 13% to 26%, and is expected to continue to increase (Pew Research Center)
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  • Facebook passed Yahoo in August 2010 to become #2 video site in America (58,600,00 users) behind #1 YouTube (146,300,000 users) (comScore)
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  • Twitter now gets more visitors than MySpace, becoming 3rd most trafficked Social Network. Twitter.com had 96 million unique visitors in November 2010 up 76% from November 2009. #1 visited social network is Facebook with 598 million unique visitors. (comScore)
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  • 29% of Twitter users 18-24 years old use Twitter to follow their favorite companies and brands
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  • 60% of web users visit social networks (PC Advisor)
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  • Two thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated content sharing with Facebook.
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  • The average Facebook user is connected to 60 pages, groups and events (Facebook press office)
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  • Twitter adds more than 300,000 new "Tweeps" (users) every day (Twitter)
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  • There are more than 600 million searches on Twitter every day (Twitter)
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  • YouTube receives more than 2 billion video views per day (YouTube press center)
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  • 77% of Automotive Internet Users (AIU) read blogs (Technorati)
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  • 60% of bloggers are aged 18-44 (Technorati)
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  • Male/Female distribution ratio of Twitter users is 47/53%
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  • 51% of active Twitter users follow companies, brands or products on social networks
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  • Women aged 55 and up are the fastest growing Facebook demographic in America
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  • Two-thirds of bloggers are male:
  • 65% are age 18-44.
  • Bloggers are more affluent and educated than the general population:
  • 79% have college degrees / 43% have graduate degrees
  • 1/3 have a household income of $75K+
  • 1/4 have a household income of $100K+
  • 81% have been blogging more than 2 years.
  • Professionals have an average of 3.5 blogs.
  • Professionals blog 10+ hours/week.
  • 11% say blogging is their primary income source.

 

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Tags: Automotive, Facts, Figures, Marketing, Media, Social, Statistics, and

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Influencer
Comment by Jerry Thibeau on December 17, 2010 at 7:03am

Good Stuff!  Here's one you can add:


The average facebook user spends 55 minutes per day on facebook.


Influencer
Comment by Stacy Mueller on December 17, 2010 at 6:47am
Excellent stats, Ralph! That 18-24 demographic that follow their favorite brands on Twitter is just the tip of the iceberg going forward.

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