ATLANTA, GA -- (Marketwire) -- 04/14/09 -- Leading social media company, Vitrue, released today the first-ever ranking of the automotive industry's most social brands, which is designed to capture a brand's share of voice across the ever-growing and influential social media web. Ford debuted at No. 1 followed by Lincoln at No. 2. The rankings utilized Vitrue's proprietary Social Media Index (SMI) to track and measure the brands' "chatter" during Q1'09 across the social web including photo and video sharing sites, social networks like Facebook and MySpace, microblogs like Twitter and the general blogosphere.
"We strongly believe that the most successful and innovative automotive brands going forward will embrace social media as a foundational communication vehicle to connect with their consumers," said Reggie Bradford, ceo of Vitrue. "Consumers will play the most important role in development of this next generation of the automotive industry. Car companies must look to social media as a more influential, effective and efficient way to start a dialogue with their consumers."
According to a recent Advertising Age story, the Obama administration, working closely with carmakers, signaled there will be more financial resources allocated to digital media, among other numerous changes.
"Brands like Ford are very much in the mainstream in terms of consumers wanting to see them thrive in this marketplace. They are very much Americana," said Bradford. "Ford is well positioned to continue to grow their social presence to reach, communicate and engage consumers to better understand their needs. Social media provides the environment for consumers to drive innovation forward by letting their voices be heard and brands that are firmly rooted in the social web will succeed by being able to harness this tremendous power of insight and endorsement."
The Vitrue SMI was designed in the fall of 2008 to help marketers understand how to benchmark their standings and gives the industry a gauge to help define who is effectively utilizing social media practices in the social space. In January of this year, Vitrue announced the first ever top social brands of 2008 which complied the top 100 brands overall. Today, Vitrue is digging down to see who is winning within the automotive vertical. The Vitrue SMI is the first tool to measure word of mouth and provides a simple and comprehensive snapshot of what people are talking about on the social web.
As Facebook reaches an audience of 200 million users (Facebook cites) and attains incredible time on site now averaging 169 minutes a month according to ComScore, brands can no longer ignore the need to be firmly rooted in social networks. As of January, more than 50% of Facebook users and 44% of MySpace users in the U.S. were over 35 years old, also according to ComScore estimates.
About Vitrue, Inc.
Vitrue, Inc. delivers world-class advertising solutions for marketers to connect with consumers in social ways. Vitrue turns traditional advertising into direct, personal relationships by harnessing the authenticity, depth and viral nature of social media, which enables consumers to help build brands through their online actions. Through their industry expertise, technology platform and integrated marketing approach, Vitrue offers the most comprehensive social media marketing solutions built exclusively for Fortune 1000 brands and agencies including P&G, Unilever and Pepsi. Vitrue is based in New York City and Atlanta. For more company information, please visit http://vitrue.com.
404-478-8300 Click Here for Email Contact
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.
Did you know there are now over 2,100 members on Automotive Digital Marketing Professional Community? Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
AUTOMOTIVE IMAGE AND PHOTO RESOURCES
Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community? And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.
AUTOMOTIVE VIDEO FILE HOSTING
Did you know that there are more than 750 videos on Automotive Digital Marketing Professional Community? Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?
GET ACCESS TO AUTOMOTIVE ARTICLES AND PUBLISH YOURS
Did you know that there are over 500 blog posts on Automotive Digital Marketing Professional Community? When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 500 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.
SOMETIMES CONTROVERSIAL, BUT ALWAYS FASCINATING AUTOMOTIVE DISCUSSION FORUM
Did you know that there are over 500 forum topics on Automotive Digital Marketing Professional Community? Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?
There have been over 500 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.
SPECIALIZED AUTOMOTIVE PROFESSIONAL GROUPS
Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community? Have you joined any groups so that you can send messages to all other group members?
EVENT CALENDAR FOR AUTOMOTIVE PROFESSIONALS
Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community? Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.
RADIO SPOTS AND AUTOMOTIVE PODCASTS
Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to? Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?
ADM was created to serve as a resource for Automotive Internet Sales and Marketing Professionals working in the digital and interactive media space for dealers with automotive franchises, car companies and the associated suppliers and technology providers serving the auto industry. Both OEM and Dealer associates are among ADM's most prolific members.
To learn more about the Automotive Social Marketing and Reputation Management Solutions from Ralph Paglia and the ADP Digital Marketing Team, please copy and paste this sentence into the text box at the bottom of your completed online form available by clicking on the image below:
Welcome to Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.