Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Stan Sher of Dealer eTraining explains effective sales management for automotive dealerships by having save a deal meetings. Some dealerships write a lot of deals but only deliver a fraction of what they write. They focus on the car deals that get delivered and forget about what is pending. At the end of the month, they wonder why they are losing dealers. Stan explains the importance of managing your sales efforts by evaluating where you are at on a daily basis. This includes effective follow up and more proactive actions that need to be done on the sales management part.