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People are increasingly using smartphones and other mobile devices to search the Web.
Your site needs to be optimized for mobiles in order for them to find you.
1) Target Mobiles with Ads
Ad networks let you specifically target mobile search results.
2) Your Mobile VDP Page
Your VDP pages have to be designed with mobile in mind. This means clean design and little text.
3) Make Them Stay
Make your site look good and easy to navigate on mobiles or they’ll click away, and this hurts your site’s ranking.
4) Site for Each Location
Optimize your mobile site for geographic location-based targeting to target local searches.
5) Know Mobile User Behavior
Different segments of mobile Auto users use their smartphones differently. Know how your local mobile Auto user profiles theirs.
6) Track and Monitor
Create a plan for tracking your traffic.
[Author’s Note: This post is the first of a series of “Mobile Marketing Tips” compiled and authored by yours truly. The level of interest from dealers in mobile marketing continues to build. Mobile is at or near the top on everyone’s list of digital marketing priorities this year. There is a lot of intensity around local mobile marketing in particular. My aim with this series is to shine lite on the practical and actionable mobile marketing strategies and tactics employed by experts, and distilled into information bites we can all easily consume. Please feel free to use the comment area of these posts to share your own experiences or to request info on topics in the category so that I can produce better, more relevant content for all of us.]