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Automotive Marketing Trends to Watch Out for in 2020

Marketing trends change every year and depend enormously on the industry. keeping up with those can be tiring, so learning the hottest trends straight from the pros is important. The automotive industry has something borrowed, something new in store for you in 2020, so we are here to clear things up for you a little. Learn how you can engage with customers better, boost sales and raise interest in the latest car models. Here are the trends that will help you reach all your marketing goals.

Expand your online presence

Players in the automotive industry should grow their online presence as fast as possible. Whether we’re speaking of search engines, social media networks or through apps and other products your company creates. Although many business owners think that being present on Google will suffice, this isn’t necessarily the case. But all search engines have similar ranking criteria and you want to improve your online positioning on every possible platform. Besides, some search engines are better to use if you have certain localization goals. 

When it comes to your social media presence, striving to be present everywhere is also a good starting point. From Facebook to Instagram, LinkedIn, and Twitter, what you share online defines you as a brand. If your company lacks an online presence, you should collaborate with a digital marketing expert. They will tailor a digital marketing plan that matches your company’s needs and helps you grow in the local market but not only. 

Visual content will rule in 2020

We are visual creatures and since video have entered the marketing sphere a whole back, there is no other way to please this inborn trait. Today, is you want to advertise a car, part of even part of the manufacturing process, you have to put it in images. In videos, more exactly. For example, it’s hard to advertise a metal pressing company for automotive, but it suddenly becomes a breeze if you drop a video on the metal pressing process

Today, people want to see a vehicle, how it looks from different angles and in different colors without leaving their houses. This opens huge marketing opportunities for players in the sector. Let your audience how they will be driving your car. Shoot in in different instances, from different angles, and in different colors. This will make them change their attitudes completely and become more likely to convert into sales. Visual content has grown in importance over the past couple of years because it has the wow factor. A thing that most of the other marketing methods used, lack. Panoramic sales shootings, interactive apps with 360 degrees of the cars that you sell, these all will do the trick. Besides, high-quality video content will show that you are an expert in your field and will make your brand more credible. You can upload this content on your official website or YouTube, and then share it on social media platforms. This will help you boost customer 

In-car tech will put you one step ahead of your competition

In-car tech sells well so, who don’t you use it to market your products? if your cars are better equipped than other retailers’ vehicles, use this to convince your audience to go with you instead of them. Although tech on cars is not changing as fast as a couple of years ago, you can always innovate to offer your customers a more comfortable driving experience, some extra features that your competitors may lack. So, emphasize these and play with your customers need to have the latest technology and best comfort. 

Pique your customers’ interest before releasing new features. This way, you’re more likely to experience huge growth in sales as soon as you release an extra feature or you get on the market a new car. Dealership owners can proceed similarly. You have to convince people that you can offer the best driving experience in the most comfortable circumstances. 

Sprinkle some data as frequently as you can

Data is powerful and you should know it by now. And so, all your written content should be packed with data and useful information. Although consumers today have access to a ton of data, they most likely don’t know where to find it or how to interpret it. However, don’t try to replace Google. Fill in the gaps that consumers have when trying to find helpful information on different cars, whether we’re talking new or used cars. Let your audience know what giants in the industry have thought of the car, how they can find the best model at the best price, how to assess the state of used cars before purchasing them. You are not trying to fool your customers. Make use of the information you have and try to let them know all these small details. This is how you build brand authority. 

Going green will make your sales skyrocket

Going green is a huge trend today and the automotive industry is no exception. Audi releases plug-in engine cars every day, and look at them, they’re crashing the market. Although you will still find people who don’t worry too much about the environment and how damaging traditional cars are, the collective trend is to show high rates of concern and care. So, if you have a couple of green cars in your portfolio, advertise it. People will fall in love with you as a brand or seller. 

Final thoughts

Marketing trends change a lot. So, whatever you do, try to keep up with those. You will find it easier to crash the market segment that you’re part of once you learn how things move in the field. Use the advice above in 2020 and you will see those sales skyrocket. Try to be present both online and offline, and you’ll be just fine. And remember, high quality, data-packed content is the best tool you can leverage. 

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Tags: Automotive, marketing


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