I wanted to recognize a few individuals that have lead by example
in regards to Automotive Internet Marketing this past year. It is easy to add a shingle to your virtual door and call yourself an Internet Marketing Expert, but in reality the Internet is the great filter for exposing facades.
As dealers shift more of their Internet Marketing dollars online in the attempt to capture more consumer eyeballs who are researching cars online, there will be dozens of companies claiming to deliver greater visibility with SEO, Social Media or Microsites.
In the past year, an influx automotive vendors have added SEO, Social Media, Internet Reputation Management and Microsites to their list of services offered. Dealers have commented that they are being bombarded with calls and everyone has started to demand a piece of their Internet Marketing budget.
In the end, I would like to suggest that those who seek to assist dealers with Google Page One results, should in fact demonstrate that ability for their own goods and services
. If a vendor is offering Internet Marketing services for any niche or part of your Internet Marketing strategy, they should have a Google Page One Management (GPOM) strategy in place for their own business; organically.
Who Are The Thought Leaders
Google rewards those who are first to act as well as those who provide good content. I conducted a number of Google searches for a subset of the "search phrases" involved in Internet Marketing and you will see some patterns. This is not just a self serving post but a litmus test for car dealers who are bombarded with sales calls every month.
Google the companies that are claiming to be experts in any field of Internet Marketing. If they are nowhere to be found, run away!
With that said, I would like to take my hat off for the tireless writing and effective Internet Marketing and Promotion of these indiviuals and their businesses. They PRACTICE WHAT THEY PREACH, and Google confirms it:
- Ralph Paglia - ADP
- JD Rucker - TK Carsites
- Paul Rushing - DealerBytes
- Alex Snyder - DealerRefresh
- Jeff Kirschner - DealerRefresh
- Brian Pasch - PCG - Pasch Consulting Group
If you want to dominate online organic search and social media, the companies and indiviuals listed above have Google "proof" that they know how to get their message on Google Page One.
Put your online vendors to the Google litmus test in 2010!
Pasch Consulting Group
Here are the search results I conducted from New Jersey on December 25, 2009: