Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Automotive Internship Program Starts on May 25th

I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years.  On May 25th, the Automotive Internship Program (AIP) will start.  The program is an inexpensive way to train an intern or an existing employee on important digital marketing skills.


Investments in education will be rewarded!


The ways in which car dealers can leverage the Internet are constantly changing and keeping up with those changes is no small task. Let the PCG team of educators assist your employee or intern develop the skills they need to help your business grow and prosper.


A Complete Turn-Key Solution

  • Is the first of its kind digital marketing internship program for car dealers
  • Programs include printed curriculum guides and weekly live instruction
  • Private online materials and community forums for support included
  • AIP prepares the next generation of automotive marketing professionals
  • Dealers receive customized marketing materials to send to local schools
  • Each AIP is a complete 12-week course with a final test.
  • AIP classes cycles three times a year: January, May, September
  • AIP is affordable and provides tremendous value at only $995 per student.

Upcoming Semester

The Automotive Internship Program will conduct semesters in May, September, and January each year.  If you do not have time to identify a candidate for the May 25th start of the program, you can plan to participate in September. 


Keep in mind that if you are thinking about adding an internal employee for social media, content writing, SEO, and digital marketing this is a great way to get them on track.


If you have any questions, call Christine Rochelle at 732.450.8200 or email her at




Views: 132

Tags: automotive interns, automotive internships, pcg digital marketing


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Comment by Brian Pasch on May 14, 2011 at 2:56pm
Thank you Gary.  The program would be a benefit for any dealer and I am confident that the dealers that take you up on the recommendation will thank you for the connection.
Comment by Garry House on May 14, 2011 at 1:31pm
Sounds great, Brian. I'll make sure all my client dealers know about it.
Comment by Brian Pasch on May 13, 2011 at 8:18pm


Great feedback and confirmation about the opportunity dealers can have when they structure learning processes properly.

Comment by Ralph Paglia on May 13, 2011 at 4:59pm

Unsolicited Endorsement - I have personally hired and used University Student interns since 2005 with great success, and the key is to provide structured training during a condensed time period that is repeatable for the next wave of interns when the first wave graduates.  Brian's program is ideal from the perspectives of:

  • Formal structure
  • Consistently Repeatable
  • Condensed learning time
  • ROI during 12 months following

Without a strong training program containing the above elements, an intern program at most dealerships is a recipe for disaster.  Brian's Intern training program allows dealers to reap the rewards from an Intern based business process "insourcing" perspective that is rarely available to most dealerships.

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