Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Consumers who use Mobile Content Have High Access

Automotive Consumers who use Mobile Content Have High Access



Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,according to [sign-in page] the May 2011 Millennial Media SMART Report. Twenty-two percent of this group accessed the content almost every day, with 33% accessing mobile auto content once per week and 45% accessing this content one to three times per month.

Mobile Auto Content Users Highly Reachable

Auto intenders can be reached via auto-focused sites and apps, but Millennial data shows they can also be reached on a variety of content channels, including mobile weather (88%), tech news (80%), movie information (79%), news (78%) and sports information (74%), among others, at rates four to eight times higher than the overall mobile audience.

New Car Launch Leading Mobile Auto Campaign Goal

Looking at goals of mobile campaigns aimed at automotive users, the highest percentage (36%) are designed around product launches and releases of new cars. Other popular goals include increasing foot traffic to dealerships (29%) and sustaining in-market presence of national auto brands (23%).

Targeting of mobile auto campaigns is pretty evenly divided among demographic audience (36%), local market audience (33%) and behavioral audience (31%).

Mobile Auto Advertisers Favor Site Search, Store Locator, Viewing Map

Two-thirds (67%) of mobile auto campaigns feature a post-click action of site search, store locator, and/or viewing a map. These rates are all from three to more than four times as high as the rates of overall mobile campaigns featuring these post-click actions.

Meanwhile, mobile auto advertisers are only about one-fifth as likely (7% compared to 34%) to have a post-click action of enrolling/joining. Mobile auto advertisers also have much lower rates of including mobile social media and application download, but are close to 50% more likely to have placing a call as a post-click action.



Views: 54

Tags: Access, Automotive, Consumers, Content, Have, High, Mobile, use, who


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service