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Automotive Boot Camp Attracts Industry Leaders


Mark Your Calendar



Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas.  This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.




The list of passionate educators starts with ADM's founder Ralph Paglia along with industry thought leaders that will conduct workshops that are targeted to the current needs of dealers.  Once again, Jim Ziegler will be firing up the attendees with his passionate workshops on Sales and F&I. 




There are 32 core curriculum classes and 16 elective workshops.  You can download a copy of the Boot Camp schedule right here on ADM using this link: 2012-automotive-boot-camp-schedule.pdf 



There are workshops for all aspects of the dealership so consider sending someone from Fixed Ops, Sales, Management, HR, and of course the Internet/BDC department.    Ralph has put together a number of great Organizational Development workshop covering dealership hiring practices and the development of your human resources to build a winning dealership team



The latest strategies for SEO, Paid Search, Mobile Marketing, Fixed Operation Marketing, Social Media, Reputation Management, Vehicle Merchandizing, will all be covered in hands on workshops.




So take a minute to download the PDF and bring it over to the "boss" to get approved today.  Book your flights early to save.  Room rates are attractively priced at $59 a night!



See you in Vegas.





Views: 1199

Tags: automotive, boot, brian pasch, camp, conferences, ralph paglia, workshops


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Comment by Brett Stevenson on March 5, 2012 at 2:43pm

Last year was the first time Dealer Marketing Magazine had been the media sponsor for the Boot Camp.  We were very pleased at the value of the content to our dealer-readers, and I was happy to hear dealers saying things like, "That was the most valuable speaker I have ever listened to.  I am going back to the dealership and changing EVERYTHING about how we market."  That moment made me proud to be a sponsor.

Comment by Brian Pasch on March 5, 2012 at 2:42pm

I just updated the conference PDF, so ADM members can check out the speakers assigned to the core curriculum classes that have been confirmed today.  The link is on the post above, or dealers can visit: 

Comment by James A. Ziegler on March 5, 2012 at 2:33pm

I think the audience will be packed with "Digital Drop-Outs" looking for content. 

Comment by Brian Pasch on March 5, 2012 at 2:30pm

@Jim I am confident it will be great.  With Jimmy Vee and and Travis on the big stage as well, the Boot Camp will be setting new records for value and actionable steps that dealers can take to improve their operations.  

With the recent confusion surrounding Google Places updates, it will also be great to have the Google team in attendance to get answers directly from the source. 

Comment by James A. Ziegler on March 5, 2012 at 2:07pm

Looks like I have to crank it up to an even higher level with the incredible and strong line-up of speakers Brian has assembled here. I promise my presentation here will be at the top of my game...don't miss it... Alpha Dawg

Comment by Jimmy Vee on March 5, 2012 at 2:02pm

Travis and I will be there signing books and delivering a killer presentation called, Creating A Category Of One: How To Be The Only And Obvious Choice In Your Market. This event was THE standout event for us and our Rich Dealers members last year. You don't want to miss our presentation and all the other killer content at Bootcamp!

Comment by Tom Gorham on March 3, 2012 at 5:02pm

@Jim Ziegler - He's your Yoda too?  Actually Jim, I have a few and you're one of them.  I'm sure you know that!

Comment by James A. Ziegler on March 3, 2012 at 4:27pm

Listen to Ralph... "He is my Yoda"

Comment by Ralph Paglia on March 3, 2012 at 4:26pm

As a previous "Passion Award" recipient, I agree with Jim Ziegler's comment and would simply like to say "ditto"...

Comment by James A. Ziegler on March 3, 2012 at 3:29pm

Receiving the 2012 'Passion Award' was an emotional moment for me at the Digital Marketing Summit. I am proud and enthusiastic to be aligned with Brian Pasch and the Automotive Boot Camp. No matter what your level of accomplishment or expertise, this is another level.

One of my most successful and inspirational friends has a question he asks everyone he meets... "Are you in? ...or are you out?" 

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