Automotive Digital Marketing

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Mike Cronin


Extremely well versed in building and managing an automotive BDC/Internet Department for both single or multi point stores. I have a vast knowledge in how to successfully train staff to handle both Internet leads/incoming sales calls/out bound sales calls/out bound unsold traffic calls/service drive calls and CSI calls.

In addition to building and successfully managing the day to day operations of a BDC/Internet Department. I am very knowledgeable in managing the day to day needs of a Website in order to maximize its potential in the Digital Marketing arena through the study of Website Analytics to include, SEM (search engine marketing)/SEO (search engine optimization) /VSEO (video search engine optimization) social networking and marketing/pricing of vehicles both new and pre-owned to maximize online success.

Demonstrated success record in:
 Building from the ground up successful BDC/Internet Departments.
 Social Networking and Marketing.
 eBay/Craigs List
 Training and motivating staff to peak performance levels.

• Ad Campaign Management • Multi-media Marketing • Social Network/Marketing
• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting
• Prospecting/ Client Cultivation/Client Retention • Direct eBlast Marketing • Fleet Sales

References and work history available upon request.

Views: 39

Tags: Seeking, employment


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