Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

Automotive BDC Internet Retention - Guest Relations

Stan Sher of Dealer eTraining discusses how the business development and/or internet sales department needs to be viewed as the guest relations department. Guests come to stay and remain with the dealership while customers come and go. Start viewing customers as guests and the dealership will increase levels of professionalism as well as revenue.

Views: 60

Tags: Automobile (Industry), auto dealer training, automotive bdc, automotive guest relations, bdc, bdc expert, customer service, dealer etraining, lease retention, stan sher


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Steve Duff on May 28, 2012 at 2:06pm

Good advice Stan. We instruct our team to never use "BDC" or "Business Development" when talking to a caller. Every once in a great while I'll hear one of them slip up and they immediately see the error of their ways. However, our team refers to themselves as Customer Care reps from the Customer Care Center. I personally feel that customers are something we keep for a lifetime (hopefully), while a guest is the one who is temporary... so I disagree with you on that part. Customer Care implies that we will be there not only before and during, but also after the sale.

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service