Automotive Digital Marketing

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Automotive Avenues Social Marketing and Reputation Management Strategy

There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with several dealers in this particular area and one of them is a store in Denver by the name of Automotive Avenues that has an interesting approach. Time will tell if this approach has added marketing value, and I am certain that time will also provide us with additional ideas and tactics that Automotive Avenues will implement. For now, their approach is amongst the better thought out and executed I have seen to date and worth checking out.

Please take a look at the way Automotive Avenues in Denver has formed their Social Marketing and Reputation Management strategy around the creation of two primary web sites where they drive the appropriate traffic to... The first one (#1 below) is the traditional dealer website for eCommerce purposes and the second site (#2 below) is an online community focused on being the hub of their Social Marketing and Reputation Management efforts.

1. The traditional eCommerce site is: and when you visit, be sure to point to the menu tab that says "Social Media" to see the links to their Social Marketing and Reputation Management sites, accounts and profiles.

2. Their online community site is at and features close integration and syndicated content to and from their Facebook, Twitter, YouTube, MySpace and DealerRater review sites, profiles and accounts.

Automotive Avenues has secured several domain names and set up routing to make it easy for their BDC staff and customers to remember. These branded domain names are used as shortcuts to various social media, Web 2.0 and UGC sites, accounts, profiles, fan pages, etc. Here are a few of them to check out:

The Automotive Avenues marketing team, led by Candace Taylor and Bill Green have added nice touches like customized Twitter home page backgrounds and something that i will call "Logo Mashups" where they use an image of the Automotive Avenues logo combined with the Facebook, MySpace or Twitter logo to create a branded image that is then linked to their online social media profile or account within that particular social media... I like this because it projects an image, or customer perception of having put some thought and preparation into their embracing of social networks and UGC sites that their customers use, rather than a "gotta be on that too" type of impression.

The Automotive Avenues approach, strategy and tactics are well worth checking out and considering when you develop your own approach to Social Marketing and Reputation Management. Keeping in mind that they are pretty new at putting this effort forward, what's your impression after checking out some of their links?


About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.

Did you know there are now over 2,100 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.

Did you know that there are more than 750 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

Did you know that there are over 500 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 500 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

Did you know that there are over 500 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 500 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

ADM was created to serve as a resource for Automotive Internet Sales and Marketing Professionals working in the digital and interactive media space for dealers with automotive franchises, car companies and the associated suppliers and technology providers serving the auto industry. Both OEM and Dealer associates are among ADM's most prolific members.

To learn more about the Automotive Social Marketing and Reputation Management Solutions from Ralph Paglia and the ADP Digital Marketing Team, please copy and paste this sentence into the text box at the bottom of your completed online form available by clicking on the image below:

Views: 818

Tags: Automotive Avenues, Reputation Management, Social Marketing, Social Media Marketing, User Generated Content UGC, Web 2.0


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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Comment by Keith Shetterly on September 15, 2009 at 8:15am
The first, best article on automotive social networking I've seen! Thanks Ralph!!

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