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Automotive Advertising with Video SEO


What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test drives, dealership tours, events, etc., to post online and tag to rank right at the top of search results.

What can you do to make sure your videos rank your dealership’s name in search results and actually get views?

  • Use descriptive titles with model names and your dealership location to make sure you rank for people searching for all the specific models you sell. A name like “Stock # 13748A Just Arrived” is not going to rank very high in results or get many views. A video name like “Test Drive the 2011 VW Jetta-Greenville SC” will show up in many more searches and in turn get many more views.
  • Tag your videos with keywords to cover model names, locations you target, etc. These  keywords help YouTube and Google know what searches and categories to rank videos for.
  • Post to multiple video network websites in addition to YouTube; although YouTube by far ranks the best, other sites like MetaCafe, DailyMotion, and Vimeo also show up well in search results. For our clients, we regularly see videos from multiple channels showing up to fill the top of the search results.
  • Customize and monitor your YouTube channel to build your brand identity and exposure. Read our previous blog post on YouTube Marketing Tips for Auto Dealers for more info on this.

For a more in-depth lesson on ranking your car dealership in search with videos, sign up for a free online workshop this Thursday, March 24, at 1:57 PM. 

Views: 37

Tags: ad, advertising, agency, automotive, marketing


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Comment by Ken Beam on March 23, 2011 at 7:42pm
Hey Paul,
Good thread....... yeah...... we sorta dig Video where I`m from too;

    Buying a used car can make you feel, well, used......... but not when you buy a Douglas VV
                                                Certified PreOwned(CPO)Volkswagen!

              Volkswagen`s 2-Year or 24,000-Mile Bumper-to-Bumper Limited Warranty

         Douglas Volkswagen is proud to offer a 2-year or 24,000-mile (whichever occurs first)
                              limited warranty on all our certified used Volkswagen vehicles.

                                                          There is no deductible.

           Plus, you keep the balance of any limited warranties already on your certified
                                                      PreOwned Volkswagen vehicle.

                                          Think of it as peace of mind on four wheels.

   What's Covered:
  • 2 years or 24,000 miles (whichever occurs first
  • Any repair or service caused by a broken or
  •  malfunctioning
  •  part covered by the limited warranty
  • 24-Hour Roadside Assistance Program¹
  • Engine
  • Steering
  • Front and rear axles
  • Manual transmission
  • Electrical power supply
  • Heating and air-conditioning
  • Anti-lock Braking System
  • Electrical systems
  • Torque converter
  • Differential
  • Material or manufacturing defects
 24-Hour Roadside Assistance:

You get 2 years of 24-Hour Roadside
 Assistance on your certified used
 Volkswagen vehicle.¹ That means
 regardless of your vehicle's mileage,
 you have a group of automotive
 experts at your beck and call, 24 hours
 a day. They will tow you, change
 your tires, unlock your doors, deliver
 fuel if you run out and other services
 (see below). We hope you never need 'em.
 But it's good to know they're there.
 After all, they do offer plenty of services.

  What's Covered:
  • Tow to the nearest licensed authorized
  •  Volkswagen dealer
  • Flat tire changes
  • Jump starting
  • Emergency fuel delivery
  • Winching/Extrication
  • Unlocking your door
  • Emergency repairs
  • Available 365 days a year, 24 hours a day
  • 2 years regardless of mileage


  Buying a Certified PreOwned
  VW from Douglas makes sense.

  As Union County New Jersey`s select Certified
  PreOwned VW Dealer, we have access to 100`s
  of various, clean, low-mileage
  Volkswagens at any given time.

  Please browse our selection of Certified
  PreOwned vehicles here.

 Powered by Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901
908-277-3300x244 Dan Beckelman for more information
 Created by
 Ken Beam

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