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Automotive Advertising Compliance Panel Added to DMSC

In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.



In addition, regulators have been concerned about the privacy of customer data that may be shared with marketing companies. In addition, dealers have been concerned about the privacy of customer data that may be shared with advertising partners.



In an attempt to give dealers clarity on these recent developments, First Class Educators today announced a very important addition to the 2012 Digital Marketing Strategies Conference (DMSC) agenda in Las Vegas.



Brian Pasch, CEO of PCG Digital Marketing will moderate a panel discussion with special guests Tim Jackson, President/CEO of the Colorado Automobile Dealers Association (CADA) and Bill Walters, partner at Heizer Paul Grueskin LLP in Denver, Colorado. The subject of the panel discussion is Dealer Compliance Issues and Internet Marketing.



The panel discussion is scheduled for Thursday morning, February 2nd at 9:30 am and will be held at the morning general session with hundreds of automotive professionals in attendance.

About Tim Jackson

Tim Jackson serves as President/CEO of the Colorado Auto Dealers Association, the trade association for 260 state new car and truck dealers.


As the chief staff officer of CADA, Tim advocates for issues of importance to franchise auto dealers, business and employment issues and fights for entrepreneurial freedom in the legislative process.



CADA provides training and education, legislative and regulatory advocacy, member services and legal compliance support for Colorado’s auto dealer community. Tim also oversees the operation of the annual Denver Auto Show, Colorado’s largest consumer show.



For the prior seven years, Tim served as the Colorado state director for the National Federation of Independent Business (NFIB), small business advocacy organization, with had over 12,000 members in Colorado and 600,000 nationally.



About Bill Walters

Bill Walters is a partner with the law firm of Heizer Paul Grueskin LLP in Denver, Colorado. Bill specializes in representing businesses and organizations including professional and trade associations. Since 1981, his practice has included representation of automobile dealers as well as other business entities and a number of nonprofit organizations including the Colorado Automobile Dealers Association.


He has lectured at numerous CADA educational programs for dealers; participated in drafting and revising legislation impacting the automobile industry in Colorado; represented numerous individual dealerships; and contributed to the NADA publication concerning the licensure of salespersons in Colorado. Bill is also a member of the National Association of Dealer Counsel.
Bill is a graduate of Emory University and the Columbia University School of Law and is a Past- President of the Colorado Bar Association and the Denver Bar Association.


For the full agenda of the 2012 Digital marketing, please visit




About First Class Educators


First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency. FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.

Featured national events include the Digital Marketing Strategies Conference, Automotive Marketing Boot Camp and PCG Pit Stop.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

Media Contact:
Carrie Hemphill
Managing Director
First Class Educators

Views: 157

Tags: automotive advertising, dealer compliance, dmsc, tim jackson


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Comment by Jason Manning on February 1, 2012 at 9:27am
Brian, thank you for bringing this to our community and industry. This will prove to be invaluable to dealer preservation, local jobs and growing communities.
Comment by Brian Pasch on February 1, 2012 at 5:52am

I wanted to thank the ADM community writers who have been so diligent on covering the issues surrounding data privacy and advertising partners that inspired this workshop to be added to the DMSC schedule on Thursday. 

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