Automotive Marketing Professional Community for Car Dealers and their Managers
I thought ADM members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:
AutoCon2012 Workshop - Dealer Compliance in a Digital Age
Staying on top of legal compliance and avoiding liability is nothing new for progressive dealers. However, the growth of digital marketing and social media has invited a number of new regulations and challenges for dealers to contend with. Understanding and complying with traditional sales, finance, and advertising regulations may no longer be enough to fully protect your dealership. The FTC, state regulators, and law firms have been blindsiding dealers with unprecedented legal attacks in 2011 and 2012.
In this workshop, we’ll look at actual recent cases and enforcement actions against dealerships and identify the developing trends. We'll also discuss best practices for avoiding these legal pitfalls, increasing customer satisfaction, and protecting your valuable reputation.