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AutoCon2012 Workshop - Dealer Compliance in a Digital Age

I thought ADM members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

Staying on top of legal compliance and avoiding liability is nothing new for progressive dealers. However, the growth of digital marketing and social media has invited a number of new regulations and challenges for dealers to contend with. Understanding and complying with traditional sales, finance, and advertising regulations may no longer be enough to fully protect your dealership. The FTC, state regulators, and law firms have been blindsiding dealers with unprecedented legal attacks in 2011 and 2012.

In this workshop, we’ll look at actual recent cases and enforcement actions against dealerships and identify the developing trends. We'll also discuss best practices for avoiding these legal pitfalls, increasing customer satisfaction, and protecting your valuable reputation.


Topics include:
Advertising Online
Online reviews
Social Media Legal Considerations
Contests and Sweepstakes
Text Message Marketing
Online Privacy

This is not just a legal review, but a real-world action plan for avoiding legal issues, staying compliant, and creating world-class customer satisfaction in the digital age.
View the presentation HERE
Enjoy!

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Comment by Jim Radogna on September 21, 2012 at 9:16am

Thank you Ralph.

Comment by Ralph Paglia on September 20, 2012 at 10:21pm

Thank you, Jim... This is definitely a presentation that every dealer should review and carefully consider. 

For anyone interested, I have followed Jim's lead and posted my three AutoCon 2012 presentations in the ADM Forum section.  Here are the links:

Ralph Paglia posted discussions

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