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AutoCon 2013 Agenda - AutoConnections Conference and Exposition - Aria Resort and Casino

AutoCon 2013 Agenda

The AutoConnections Conference and Exposition at the Aria Resort and Casino Conference Center

September 4th through September 6th, 2013

"AutoCon connects your dealership with the right technologies, strategies and leaders to create powerful new outcomes..." --Ralph Paglia  

Wednesday, September 4, 2013 AutoCon Schedule Details

Wednesday, September 4

8:00 am Registration
9:00 am – 1:00 pm Vendor User Group Meetings 
9:00 am – 1:00 pm Automotive SEO ThinkTank
9:00 am – 1:00 pm How To Double Your Internet Closing Ratios – Workgroup & Dealer Panel  lead by Marc McGurren
1:00 pm Exhibit Hall Opens
2:30 pm Expanded Dealer Roundtables (10)
4:00 pm Opening Keynote Address – Jim O’Connor
5:00 pm Cocktail & Wine Reception in Exhibit Hall

- See more at: http://www.autocon2013.com/schedule/wednesday-schedule-details/#sth...

Thursday, September 5, 2013 AutoCon Schedule Details

Thursday, September 5
7:30 am Breakfast
8:30 am Dealer Rountables (2 rounds)
9:30 am Workshops

(Choose from 9) Recommended Audience Speaker
1 Inbound Marketing Strategy: Leadership and Lead Management Requirements for Optimizing ROI Dealer Principal/General Manager Moderated Panel Session
2 Optimzing Your Showroom KPI’s To Sell More Cars & Engage Customers General Manager/GSM Danny Alkassmi
3 Secrets of The Best Automotive Sales Consultants GSM/Sales Manager Chris Saraceno
4 The Four Essentials for 100% Service Absorption Fixed Operations Manager Don Reed
5 Run Your Internet Department/ BDC Like An Air Traffic Control Tower Internet/BDC Manager Robert Revere
6 Why Facebook Advertising w/ Polk Data Is Selling Cars & Driving Service Revenue! Social Media/Marketing Manager Brian Pasch
7 Does Your Dealership Website Suck? Website/Tech Ops/IT Manager Michael Cirillo
8 Case Study: How Rick Case Honda Uses Video To Connect With Buyers Elective AJ LeBlanc
9 Maximizing Dealer Profitability in the Digital Age Dealer Principals/General Managers Geoff Bedine

10:30 am Break in Exhibit Hall
11:00 am General Session Keynote
12:00 pm Lunch
1:00 pm Workshops

(Choose from 9) Recommended Audience Speaker
1 Don’t Be Afraid of Digital Retailing – Consumers Are Demanding It! Dealer Principal/General Manager Moderated Panel Session
2 How To Find, Hire, & Retain The Best People General Manager/GSM Steve Munyan
3 Best Practices For Handling & Responding To Third Party Leads GSM/Sales Manager Ken Potter
4 Installing an Equity Mining Process In The Service Drive Fixed Operations Manager OPEN
5 How To Double Your Internet Closing Ratios Within 90 Days Internet/BDC Manager Peter Martin
6 How To Be Among The 1% Of Dealers That Are Selling More Cars & Service on Facebook Social Media/Marketing Manager JD Rucker
7 My Website Leads Are Down! Where Did They Go? Website/Tech Ops/IT Manager Dave Page
8 Hard Core SEO Strategies To Increase Organic Search Traffic Elective Ali Amirrezvani
9 Reputation Management: Onsite/Offsite Customer Reviews VS Offsite-Only Customer Reviews Debate Ralph Paglia

2:00 pm Break in Exhibit Hall
2:30 pm Workshops

(Choose from 9) Recommended Audience Speaker
1 Digital Marketing Evolution: Innovative New Tactics Most Likely to Provide Competitive Advantage Dealer Principal/General Manager Ralph Paglia
2 Are Your Customers Hearing What You Are Saying? General Manager/GSM Glenn Pasch & Marc McGurren
3 Empowering Your Sales Team To Use Video In The Sales Process GSM/Sales Manager Richard Bustillo
4 How To Merchandise Your Website To Increase Service Appointments & Revenue
Fixed Operations Manager OPEN
5 Make Your Internet Department The Best That It Can Be Internet/BDC Manager Myril Shaw
6 Connecting With Your Customers Through Facebook Social Media/Marketing Manager OPEN
7 Your Best “BS” Detector: What Your Data Says About the Health of Your Business
Website/Tech Ops/IT Manager Charlie Bass
8 If You Build It, They Will Come – A Guide To Constructing The Ultimate Click & Mortar Dealership Elective Benjamin Freedman
9 How to Kill it with Content: Writing Off Your Competition Elective Aaron Schinke

3:30 pm Break
3:45 pm Workshops

(Choose from 9) Recommended Audience Speaker
1 Leadership Transtion Strategy for Succession Planning: Set The Stage For Your Heir’s Success Dealer Principal/General Manager 20 Group Moderator
2 How To Structure Your Response/Communication To Optimize Internet Lead Sales Closing Rates General Manager/GSM Moderated Panel Session
3 Inbound Marketing Optimization: Managing Chat, Social, Leads, Calls and SMS for Sales Success GSM/Sales Manager
4 Sales Management in the Service Drive Fixed Operations Manager Robin Cunningham
5 Success Is All a Process: Essential BDC Practices All Stores Should Live By Internet/BDC Manager Eric Nichols
6 Review and Ranking of Top Ten Social Media Marketing Apps/Tools for Car Dealerships Social Media/Marketing Manager
7 Dealer Email Disaster: Most Never Get There! Blacklisting, Whitelist Servers and Spam Filters Website/Tech Ops/IT Manager
8 Increase Sales: Effectively and Legally Maximize the Value of Data Dealer Principal/General Manager Ken Schwartz
9 Online Inventory Merchandising; Many Sites VS Restrict Inventory Feeds to Fewer Key Sites Debate OPEN

5:00 pm General Session
6:00 pm Cocktail & Wine Reception in Exhibit Hall

- See more at: http://www.autocon2013.com/schedule/thursday-workshop-details/#stha... 

Friday, September 6, 2013 AutoCon Schedule Details

Friday, September 6
7:30 am Breakfast
8:30 am Dealer Rountables (1 round)
9:30 am Sponsored Technology Showcases

(Choose from 8) Recommended Audience Speaker
1 TrueCar Ken Potter
2 String Automotive Charlie Bass
3 CarMercial AJ LeBlanc
4 CarWoo! Myril Shaw
5 Dealer eProcess Dave Page
6 Dealertrack Technologies Ali Mendiola and Jason Barrie
7 CityTwist Conquest Automotive Marc Lefevre
8 ROI-BOT Brian Pasch

11:00 am General Session Keynote
12:00 pm Lunch
1:00 pm Workshops

(Choose from 9) Recommended Audience Speaker
1 What Are The Marketing Metrics That You Need To Inspect Each Month? Dealer Principal/General Manager Brian Pasch
2 Internet Lead Response Management: Mystery Shop Evaluation by Expert Panel General Manager/GSM Moderated Panel Session – Jerry Thibeau
3 “Internet” killed the “Traditional Retail” Deal: How a more informed consumer is changing the Game” GSM/GM/ISM Kerri Wise
4 What Drives Women In The Service Drive? Fixed Operations Manager Sally Whitesell
5 Developing Certifications For Phone & Lead Handling Tasks Internet/BDC Manager Chip King
6 Using Google Analytics To Inspect The ROI Of Your Marketing Investments Social Media/Marketing Manager
7 Actionable Ways To Generate More Sales & Service Leads From Your Website Website/Tech Ops/IT
Manager
Ben Koller & Justin Brun
8 Everything But Websites: The Other Things You Need to Build Online Elective Yago Paramo
9 How Create Compelling Content For Blogs and Social Media Enagement Elective Lisa Salabritas

2:00 pm Break in Exhibit Hall
2:30 pm Workshops

(Choose from 9) Recommended Audience Speaker
1 Recruiting and Hiring: How To Optimize Human Resource Assets With Targeted Selection Dealer Principal/General Manager Ralph Paglia
2 7 Ways to Recruit, Train, and Retain Top Talent General Manager/GSM Craig Lockerd
3 Sales Specialization: Improve Profits From Info Empowered Buyers with High Expectations GSM/Sales Manager
4 How To Utilize Email Marketing To Increase Your Fixed Ops Revenue Fixed Operations Manager Peter Martin
5 Building a Powerful & Fully Integrated BDC! Internet/BDC Manager Joni Stuker
6 Developing A Multi-Platform Marketing Plan Social Media/Marketing Manager Paul Accinno
7 URL/Domain Name Portfolio Management, Routing Optimization, Microsites and Deep Links Website/Tech Ops/IT Manager
8 Making Reputation Management Personal Elective Neil Amaral
9 Social Media Marketing: Managing Inhouse VS Outsourcing the Heavy Lifting Debate

3:30 pm Closing General Session
5:00 pm Cocktail & Wine Reception in Exhibit Hall

- See more at: http://www.autocon2013.com/schedule/friday-schedule-details/#sthash...

Views: 386

Tags: 2013, Agenda, Aria, AutoCon, AutoConnections, Casino, Conference, Exposition, Resort

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