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This past week, myself and Dan Collingridge had the pleasure of attending Auto Connections Conference and Exposition at the beautiful Aria Resort and Casino in Las Vegas, Nevada.

The event for automotive dealers and allied industries was the first of many AutoCons to come, presented by Ralph Paglia's Automotive Digital Marketing, Chris Saraceno's Dealer Elite, and Brian Pasch's First Class Educators (PCG Digital Marketing). These men and the groups of people associated with them pulled out all the stops to make an excellent event, filled with education that dealers can actually bring back to the dealership, take action on, and achieve greater success. 


AutoCon Speakers

All of the presenters at AutoCon including Ralph Paglia, Brian Pasch, Glen Pasch, Lon Safko, Grant Cardone, David Johnson, Stan Sher, Craig Lockerd, Richard Bustillo, David Anderson and more were second to none. The material they presented was deeply focussed on helping dealers get results from their traditional and modern marketing efforts. 

Not one of them appeared unprepared. In fact, their messages were delivered so naturally that you could tell weeks if not months had gone into preparation. The information they provided can seriously be taken all the way to the bank. I know that because it's clear that they practice what they preach. 


Push for Success

I believe that the first step in the pursuit of success (whatever your definition may be) is knowing who to listen to. For instance, you'd never get real estate advice from someone who has never owned a home. Rather, you'd learn from someone who owns 12 homes, 5 condos, and an office tower. That person's information will get you where you need/want to go. 

At AutoCon, the opportunity to learn from men and women who have accomplished success by doing what they teach was the key differentiator between attending events like this and purchasing that .99 cent book about success from Amazon. Accept information from those that practice what they preach and you'll become a champion. It's a pattern. 

The push for success is what I love so much about the auto industry. Where else do you find men and women coming together in the pursuit of personal, family, and business success? The energy I felt at AutoCon was so positive and motivating making it the fall conference of choice to attend. 



The thing that I find interesting about conferences like AutoCon is that no matter what, the chances of you running into a competitor of yours is pretty high. I even attended workshops where arch-enemies were in attendance together. The interesting part is that at the end of the day, all of us (both dealer and vendor) were (and are) united in our pursuit for success. We understand that behind the dealership or company stand real people. Real people who have a husband or a wife and children. Real people who have dreams and aspirations. Real people, united in the pursuit of personal, family, and business success. I love that.


Don't Wait. Dominate. 

If you know me, you'll know that I say this a lot. "Don't Wait. DOMINATE!". I love the idea of striving to become better, working smarter/harder, and acheiving greatness. AutoCon has armed many dealers to kick things into high gear and bring their dealerships to the next level to which I encourage: Get out of your own way and make things happen. Don't Wait. Dominate!



I literally have nothing negative to say. Okay, maybe the chicken on Thursday was a little dry, but besides that, I've come back from AutoCon with a renewed desire, great friendships, and information that is more valuable to my business and personal success than expected. I encourage any dealers who didn't attend this year to make the choice right now to attend next year. You will not be sorry, I guarantee it.

What did you think of AutoCon? Leave your comments below!


Views: 905

Tags: AutoCon, Continuing, FCE, Success, education, motivation


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Comment by Bruce Hartz on September 11, 2012 at 6:47pm

AutoCON was by far the best conference I've attended, so much talent under one roof was amazing. No doubt if I had to choose one conference a year to attend it would be AutoCON. I heard that the sessions that were recorded will be available to us for free. I found it extremely hard to choose which sessions to attend and it really ticks me off that other conferences make you pay for the recorded sessions. REALLY! I spend 8 to $900 bucks for just the ticket to attend and can only sit in on 7 to 9 of the dozens of sessions offered. 

I hope AutoCON holds true to the free videos in the years to come as I believe this could help make this conference the most successful one of all.

Thanks to all the great presenters I listened to. 

As Sean said "It truly is an exciting time to be in the car business."

Comment by Kim Essenmacher on September 11, 2012 at 8:15am
This was a wonderful conference. It provided tons of educational workshops as well as quality networking.  The after hour cocktail parties were fun. The resort was the most beautiful place I have ever stayed in!"
Comment by Eric Miltsch on September 10, 2012 at 7:23pm


Congrats on all the success you guys had at AutoCon this year. It's a difficult thing to pull off a conference, especially a new event & you guys brought in a lot of people!


Comment by Sair Buckle on September 10, 2012 at 6:09pm

If only we have something even remotely close to this is Australia. I went to NAADA and although that was good, I feel next year I will skip it and do AutoCon or the Roundtable. 

Comment by Ken Luna on September 10, 2012 at 4:52pm

For first time out Ralph I think you guys did a great job. In speaking with the our vendor partners they liked the quality of the traffic.  

Comment by Michael Cirillo on September 10, 2012 at 4:28pm

Sounds great Ralph. Let's all head over to

Comment by Ralph Paglia on September 10, 2012 at 4:16pm

Michael, thank you for attending the very first of many AutoConnectiosn Conference and Exposition events... To follow up with this detailed review and report on your experience at AutoCon 2012 is very highly appreciated! Readers and ADM Members who want to learn more about this annual event can do so by visiting http://AutoCon.US and you can post a review on the event itself, individual speakers and the facilities based on your experience attending #AutoCon at

Comment by Jerry Thompson on September 10, 2012 at 3:41pm

Great Conference!  The team that put it on seemed to be everywhere at once with smiles and offers of assistance and truly did a great job.  I focused on Social Media and was very impressed with the depth, detail and knowledge of the presenters.  I look forward to 2013.

Comment by Jake Bower on September 10, 2012 at 3:23pm
Had a great time couldn't wait to get back to tell all.

Comment by Craig Lockerd on September 10, 2012 at 3:19pm

Can't wait for.....2013 edition!

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