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IRVINE, Calif.—December 01, 2015—AutoAlert, the automotive industry's leading data mining and trade-cycle management platform, today announced that it has completed the acquisition of MotoFuze LLC, the automotive industry’s first Customer Experience Management (CEM) platform. MotoFuze will be transitioned to a fully integrated product of AutoAlert. MotoFuze CEO Mike Dullea and Co-founder Tom Walls have been appointed as AutoAlert’s Chief Sales and Marketing Officer and Chief Technology Officer, respectively.
Founded in 2013 by Walls and industry veteran Kendall Billman, MotoFuze has already generated significant attention in the industry through its cutting-edge CEM that provides dealers with the ability to receive, assess, and utilize relevant, real-time data in automation of sales and marketing efforts. The MotoFuze suite of products includes social media campaigns, content management, and predictive analytics. Tapping into these capabilities will allow AutoAlert customers to deliver increasingly customized offers to individual, in-market consumers.
“Dealerships are increasingly looking to improve their online engagement with consumers by leveraging data from multiple channels, and MotoFuze quickly proved itself as the best technology solution available today,” said Brian Skutta, CEO of AutoAlert. “We saw first-hand that MotoFuze’s CEM made AutoAlert’s dealer solution even more powerful, and that can only grow when we are working as one organization.”
AutoAlert and MotoFuze had previously announced a partnership in October of this year, during which pilot dealers used both products for a more comprehensive sales and marketing solution.
“Early reports from dealers using MotoFuze alongside AutoAlert indicated that the combined solution was on track to account for as much as 20 percent of annual sales,” said Dullea. “Auto dealers are only scratching the surface of how integrating detailed customer data can impact sales, and it is very exciting to now become part of AutoAlert to deliver next-level marketing intelligence.”
Dullea is a well-respected figure in the automotive community, having co-founded dealership software firm VinSolutions in 2006, and leading the company through a successful acquisition by AutoTrader.com in 2011.
The newly combined company will maintain its offices in Irvine, CA and Kansas City, MO.
The majority owner of AutoAlert is HGGC, a leading middle-market private equity firm.
About AutoAlert, LLC.
AutoAlert is the automotive industry’s leading data mining and trade-cycle management platform helping dealerships identify high-quality sales opportunities, increase gross margin and improve customer retention. With AutoAlert, dealerships build long-term client relationships that compound sales, provide better customer service, and make more informed marketing decisions. Founded in 2002, AutoAlert pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing and training solutions. www.autoalert.com
About MotoFuze, LLC.
MotoFuze L.L.C., a division of FuzeCast, is revolutionizing how automotive dealers find, engage and market to consumers and engage brand advocates with the industry’s first Customer Experience Management (CEM) system. Its all-in-one CEM solution drives content marketing, reputation management, social selling and employee engagement with supporting Social CRM, digital marketing and search marketing tools, website enhancement products and sales force automation. This cloud-based platform offers complete mobile integration and is accessible from any smartphone with an Internet connection. www.motofuze.com