Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Auto Sales Recovery Picks Up Momentum; Automotive News


U.S. recovery gains more traction

Automotive News

November light vehicle sales that bounced 17 percent from a year earlier solidified convictions that a slow recovery in the U.S. auto market is gaining momentum.

Sales rose to 873,407 units for the month, the market's 11th advance in the past 12 months. The sales total through the first 11 months – 10.45 million – has topped the 10.43 million mark for all of 2009.

“The auto recovery is alive and well,” said Jesse Toprak, vice president of industry trends at

November's seasonally adjusted annual selling rate was 12.26 million, according to Autodata, and exactly the same as in October. Both are the highest SAAR since August 2009, when the $3 billion cash-for-clunkers program created a sales spike.

Original Source Article

'Everybody's a winner but ... '

Six major automakers posted double digit sales increases from November 2009, but monthly volume fell at Toyota Motor Sales U.S.A. for the fourth time in five months.

“Everybody's a winner except for Toyota,” said Jesse Toprak, vice president of industry trends at “All the major players did well in November, but Toyota was down even more than we expected.”

Sales of Toyota, Scion and Lexus vehicles fell 3 percent to 129,317 units in November. TrueCar had forecast a 2 percent decline.

Jessica Caldwell, senior analyst for, said Toyota's recall woes are hurting.

“Without new product to compete with and stripped of its bullet-proof quality reputation, Toyota is forced to sell on the deal,” she said. “This lack of profitability is a growing concern for dealers."

Hyundai-Kia Automotive had the best percentage gain among the rest of the Big Seven, up 46 percent, followed by Nissan North America at 27 percent.

Closely bunched were American Honda Motor Co., 21 percent higher, and Ford Motor Co., up 20 percent.

Chrysler Group sales increased 17 percent, while General Motors rose 12 percent.

On a continuing-brand basis, the numbers at Ford and GM looked better. Excluding November 2009 sales from the Volvo unit that has been since sold, Ford's increase was 24 percent. And counting only the four brands it kept, GM's sales last month rose 21 percent.

Smaller brands thankful for November

November was a good sales month for smaller companies, with all but Mazda and Daimler outpacing the U.S. market's 17 percent advance.

Porsche, Mitsubishi and Suzuki all soared by about half in November, but the companies are headed in different directions.

Porche's 49 percent improvement for the month is consistent with its pace for the rest of year. Sales through November are up 29 percent -- one of the industry's strongest advances -- to 22,753 units.

A 47 percent monthly gain shifted Mitsubishi from negative to positive for the year to date. Mitsubishi is now ahead by 2 percent for the year, at 50,809 units.

Suzuki jumped 51 percent for the month, but that only cut its loss to 41 percent for the first 11 months.

Four others were closely bunched -- each up more than 20 percent. Volkswagen of America gained 28 percent for the month and is 21 percent higher for the first 11 months. BMW North America was 27 percent higher, up 9 percent so far this year. Subaru of America rose 22 percent in November and 23 percent for the year. Jaguar Land Rover also increased 22 percent and 21 percent so far in 2010.

As for Mazda and Daimler?

Mazda gained 7 percent, after outpacing the market in each of the past two months.

Daimler's 10 percent advance extended its streak of monthly gains to 15.

Leaving 2009 in the rearview mirror

Bye-bye, 2009.

Hey, this year's sales to date are already better than all of 2009.

That's right, U.S. sales through November are 10,445,490 units, already ahead of the 12-month total for 2009 -- 10,431,509.

On an equal-length basis, this year's 11 month total is 11 percent more than the 9,401,144 light vehicles sold in the first 11 months of 2009.

The November sales tally will keep this year on track to finish at 11.5 million units, most analysts believe.

Trucks rolling ahead

Trucks are outselling cars, again.

Light trucks outsold passenger cars in November, capturing 51.8 percent of the total U.S. market as low fuel prices helped revive Americans' taste for pickups, vans, SUVs and crossovers.

It was the second month in a row that trucks were hotter than cars. In October, trucks grabbed 51.1 percent of total sales. But year-to-date, passenger cars have outsold trucks -- 5.4 million to 5.0 million.

No upsets for Accord, Mustang

Two long-shot upset bids among individual models got even less likely in November.

First, the Toyota Camry’s hold on the title of America’s best-selling passenger car strengthened when it outsold challenger Honda Accord in November -- 20,737 to 19,025. Early this year, the Accord jumped into the lead, but with just December left this year, the Camry is ahead of the Accord by more than 17,000 units.

And the Ford Mustang is unlikely to overtake the Chevrolet Camaro this year. After the Mustang outsold the Camaro in October, the Chevy overtook its Ford rival by 71 units in November and now leads through 11 months by a healthy margin -- 75,685 to 68,264.

You can reach Jesse Snyder at


Autonews Digital Edition

Peruse the pages of the latest issue of Automotive News on your compute


Sponsored by

Views: 39

Tags: Auto Industry, Auto Sales, Automotive News, Momentum, Picks Up, Recovery, Vehicle Sales


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service