Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto repair shop.
We’ve compiled several marketing ideas, uniquely tailored to auto repair shops, so you have some ideas to draw from in 2018 and beyond.
Boost Web Presence
The truth is that most people start their car repair journey online. This makes it harder to be seen without a web presence. An auto repair shop should, at the very least, have a blog, website, social media pages, and an email marketing list with SEO keywords and phrases incorporated.
Being a part of the community is essential. Make friends with those in local dealerships and make yourself known for being able to take overflow repairs. A referral from a salesperson can seriously boost your reputation. So do what you can to be known by others in the industry and use that to your advantage.
Hook up Customers
People like to get free stuff. It doesn’t have to be anything major, of course. If you offer a small gift to customers and special offers to those on email lists, those people are more likely to suggest your auto repair shop to friends and family. This is major since people are often wary of going to someone new for repairs.
We mentioned you need a web presence, but in addition to that, provide lots of information. People like to do research online and appreciate being able to learn more about your products and service. Also, make sure you have contact information displayed so that people can get in touch with you easily.
Customize Your Products
People love accessories, and there are plenty of options for taking advantage of that as an auto shop. You can offer license holders, air fresheners, keychains, seat covers, or many other things to get your name out there. Even when you send out mail to customers, you can find ways to customize the envelopes and paperwork.
One way to set yourself apart is to offer several services together. For instance, some manufacturers provide specific services for free if you buy their car. You can bundle various maintenance or repair services together and sell it as a package. Or set up a nice discount with car detailing services when bought in a bundle.
Low-Cost or Free Inspections
Another way to get your name out there is to offer safety inspections for little to no cost. You can give them information on what they need to be repaired now and what may need to be replaced down the road. The customer will be happy to know this information and might come to you for the repairs.
Whether you incorporate one, some, or all of these suggestions, we believe they will lead you to a more prosperous 2018. Get out there and find new customers, get some referrals, and see how much you can build your business.