Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful. Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.
MPi’s EDGE™ is part of the World Class Inspection™ (WCI) system. Auto dealers using the WCI program are performing a better inspection and doing a superior job of explaining needed repairs to the customer. The WCI inspection results are delivered in a professional one-of-a-kind customer report that details the vehicle inspection findings and provides a price estimate in an easy- to-read document called the Know Your Vehicle Report™. The report itself is highly successful in returning customers for declined service.
As an added boost, for those service department customers that do not return within 30 days, Auto Point’s turn-key program, “Declined Services Follow-up” comes into play. It helps re-capture customers who have not yet purchased inspection recommendations made during a previous visit. The program has proven to be extremely cost-effective for participating dealerships. Auto dealerships are averaging $10,211 per month in incremental service revenue (customers who didn’t initially take advantage of the WCI recommendations within the first 30 days and returned shortly after.)
“Customer retention is very valuable to every auto dealership, especially in the service department. Our turn-key program enhances the World Class Inspection program with ‘Declined Services Follow-up’. Through this exclusive program, Auto Point helps re-capture customers who have not yet purchased, with a substantial increase in service profit for our dealers,” commented Jim Roche, Auto Point Founder and CEO.
Auto Point’s Declined Services Follow Up is fully integrated with the MPi World Class Inspection™ (WCI) system. The program uses email marketing, voice mail marketing and one-on-one phone conversations with customers to encourage them to return to the dealership to complete declined service recommendations. The email marketing also includes the use of video email; the company has an extensive library of over 240 videos that help explain the needed work and encourage the customer to return to the dealership to complete declined recommended repairs.
Auto Point assigns each dealership a US-based Declined Service Advisor with a local number call-in ID for contacting the dealership’s service customers. Multiple attempts are made to reach declined service customers to get them to return to the dealership. Once the customer is contacted, the Auto Point Declined Service Advisor will carefully review the Know Your Vehicle™ Report with them to ensure they understand their inspection results. The Advisor will discuss unperformed repair or maintenance services in order to schedule a service visit to have the recommended items completed, and can even have the customer review one of the recommendation videos while on the phone, to help further explain, if needed.
Built by several veterans in the automotive customer relationship management arena, Auto Point brings a complete turn-key multi-channel customer lifecycle marketing communication service to automotive retailers. Auto Point works with the dealer to analyze their current programs and retention needs, and then in partnership with the dealership designs a complete customer communication process that is unique to that dealership - from prospect to buyer to service to repeat purchase. The dealership is no longer limited to marketing to only 12 months of its active database. Auto Point helps the dealership market to 4 years of service and sales history and market to its customers for the lifetime of their vehicle ownership.
Auto Point is a wholly owned subsidiary of Service Repair Solutions, Inc., the parent company to other leading automotive industry companies: MPi, Identifix and iATN .Auto Point is the originator of Total Ownership Lifecycle Services for automotive retailers, enabling dealers to create a single, unified communications process across all stages of the vehicle ownership lifecycle. For years, auto dealers have relied on highly fragmented solutions provided by multiple companies to communicate to their vehicle owner base. This is both expensive and inherently of poor quality. By allowing dealers to de-fragment their owner communications, Auto Point dealers can increase loyalty and repeat purchases while simultaneously reducing their marketing and communications expenses. For more information visit www.autopoint.com or call: Susan Lovett at 800.997.1674 x2010.