Automotive Marketing Professional Community for Car Dealers and their Managers
Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions. The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new social marketing customer engagement/conversion platform - HELIOS.
xChange provides social and mobile marketing services and applications for existing automotive retail market service providers and OEMs. They develop marketing programs that create lifecycle relationships with online, mobile and social media members, application users and shoppers by establishing a “cradle-to-grave” relationship with them and their vehicle.
HELIOS uses incentive gamification and predictive analytical marketing communications to encourage vehicle services and sales via patent-pending social engagement and conversion processes. HELIOS, creates a virtual dealership within the Facebook community, equipping the dealer with automated social-mobile customer relationship management, customer vehicle maintenance schedules, maintenance appointment services, vehicle search and shopping, real lease and loan information and instant customer credit checking into a seamless customer engagement and conversion program. The principal expectation of the program is customer retention, recapture and new customer acquisition by making social members application users, and then convert them through pull-activities that result in recurring lifecycle vehicle services and sales engagements through proactive and reactive data mining algorithms and social communications.
What is the pain point solved by HELIOS?
HELIOS converts social marketing to social engagement, customer conversion to continuous lifecycle management to include the continuation of business and product awareness, all within the social-mobile community.
How does HELIOS solve that pain in a differentiated way?
It sponsors continuous customer engagement through proactive and reactive social communications… software algorithms that learn customer service requirements and sales wishes based on customer interactive behavior within the program application through smart data mining.
Who does HELIOS solve it for?
Their program provides both the social customer and the dealer the opportunity to engage and build lasting relationships through a customer-driven engagement-to-sales conversion process.
About Charles Shamblee III
April 2010 – Present (4 years 1 month) Charlotte, North Carolina
February 2012 – Present (2 years 3 months) Charlotte, North Carolina
ImpactWare is developing the next generation social media integrated ecommerce applications as an online software service (SaaS). Small businesses require management, sales and service applications with real-time integration to 3rd party systems. ImpactWare will provide small businesses with a holistic software solution for fixed and variable sales processing; inventory management; customer finance and payment services; product service scheduling, including maintenance and repairs; parts inventory management; accounting integration and smart data analysis capabilities.
August 2002 – November 2007 (5 years 4 months) Cincinnati, Ohio - Detroit, Michigan
As the Founder and CEO of NeoSynergy the limited liability software development and services company, we built the first complete web-based automobile dealership management system for new franchise dealers. The product DarwinXE, was licensed to and implemented by Assurant Solutions for their US based recreational vehicle dealer market and to Auto-Mate of South Africa for their South African franchise dealer market. NeoSynergy was merged with MotorAlley in 2007 to create NeoSynergy, Inc under a new venture capital oriented management team in cooperation with Gunn Allan Financial at a market value of over $30MM.
January 2001 – April 2002 (1 year 4 months) Dayton, Ohio
At Reynolds and Reynolds, I was hired by the CEO to consolidate and grow their direct global car company solutions business. I was responsible for continued business development, product positioning and marketing into all car companies globally to include overall customer satisfaction for product implementation and customer support services. During my term the group reached 140MM of annual recurring revenue.
January 1991 – November 2000 (9 years 11 months) Cincinnati, Ohio - Detroit, Michigan
As the Founder and CEO of Baerli Five – DealerKid, I lead the company as Baerli Five from its inception as we built and delivered client server network platforms for automobile dealership operations in our early years from 1991 - 1996. We subsequently merged our platform services into a greenfield software development operation under the new brand, DealerKid in 1996 and created the first comprehensive automotive retail customer relationship management (CRM) solution "DealerKid" for the demand side of the automotive industry. I was responsible for the vision and leadership that developed and managed Ford Motors and Nissan Motors - Infiniti's use of the DealerKid software as a part of their enterprise dealer CRM initiatives until DealerKid was sold to Reynolds and Reynolds in the fall of 2000. The sale of DealerKid brought an investor return of 10-25X depending on entry point.
November 1988 – October 1990 (2 years) Detroit Michigan
After leaving the military, I purchased an existing ComputerLand franchise in downtown Detroit with the financial assist of a non-institutional private equity investor. The business was expanded from a retail only operation to a retail and corporate product and service provider of IBM, Apple, Compaq and Zenith computer systems including network service products from Novell and Microsoft. The ComputerLand serviced the major Detroit metro counties of Wayne, Oakland and Macomb. I worked as chief executive of the ComputerLand franchise until it was sold to Inacomp Corporation in 1990. The sale of the ComputerLand brought an investor return of 4X.