Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Auto Dealers Sell Over 400 Vehicles in Three Days With Direct Mail Promotion

Tucson, AZ - As with any promotion they embark on, the Jim Click and Holmes Tuttle automotive teams like to "go big or go home." For this reason, when it came time to generate excitement, sell cars and drive attendance at the three-day-long Tucson Convention Center (TCC) sale, the Jim Click and Holmes Tuttle automotive team turned to Arrowhead Advertising and SCA Promotions. Arrowhead Advertising administered the "Jim Click and Holmes Tuttle Markdown Madness TCC Super Sale Direct Mail Promotion," and SCA Promotions covered the $25,000 grand prize.


To generate excitement for the TCC Super Sale and the 2,000 vehicles available on-site, Jim Click and Holmes Tuttle sent out 100,000 mail pieces, each containing a unique number indicating the recipient had the chance to win cash prizes including $50, $500, $1,000, or $25,000. Guaranteed discounts and other incentives were also offered. Direct mail recipients were invited to bring their mailer to the three-day TCC sale to compare with the posted winning number.


The promotion was hugely successful with 50% of attendees indicating the mailer had brought them to the sale. Both automotive groups were so pleased with the promotion that they ran it a second time, selling over 400 vehicles in three days. "The promotion created a lot of excitement in the community. We were overwhelmed with this promotion by how many people came to see if they had won," said a representative for Arrowhead Advertising.


SCA Representative Becky Young



To learn more about this and other promotions for auto industry professionals, contact SCA Promotions

Views: 106

Tags: Direct, Mail, Marketing, Promotions


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

February 2018

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service