Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
AddOnAuto Accessories Trend Report reveals strong in-dealership accessories sales; average dealership analyzed sold accessories to over 50% of customers and generated 48+% average gross profit margin
AddOnAuto (AOA) today released its annual Auto Accessories Trend Report that analyzes 2012 accessories sales data from dealerships across the country. The report highlights the accessories that were most popular with consumers in 2012, including the categories that had the most traction across different U.S. regions and the vehicle models that attracted the highest volume of accessories sales.
“A strong year for vehicle sales, including an 8% rise in truck sales, along with factors such as longer vehicle ownership cycles, more technology choices and harsher winters impacted accessories trends in 2012, as consumers continued to demand more protection, convenience, utility and personalization for their vehicles,” said AddOnAuto President Sidney Haider. “The old days of standard combinations of options and features are over, with consumers demanding more choice and more instant visualization as they accessorize their vehicles. As our report shows, dealerships who met this demand reaped robust revenue from accessories sales in 2012 – and are poised to win the accessories sales game in 2013.”
The #1 selling accessories by volume, by revenue, and by profit were protection products:
By Volume: #1 Floor Mats, #2 Factory Exterior, #3 Body Side Moldings
By Revenue: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Upholstery
By Profit: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Step Bars
To view the Top Ten Accessories Categories in 2012, click here.
Report Trend Highlights:
The 2013 AOA Auto Accessories Trend Report is based on complete year sales data from a diverse sampling of 150 dealerships who utilized AddOnAuto.* They represent 18 brands and 5 regions across 30 states. These dealerships, in aggregate, have sold more than $56 million in accessories during the 12 months of 2012.
To view the full report, click here: http://www.izmocars.com/aoa-trend-report/AOA-Trend-Report-2013.pdf
AddOnAuto (AOA) is an in-store accessories sales technology that helps dealerships effortlessly sell accessories within their dealership, and streamlines what was once a cumbersome, arduous (and unprofitable) task for dealers, producing significant results for hundreds of dealers across the country over the past 3 years. AOA has demonstrated that accessories sales are an excellent source of added – and diversified – dealer income: dealers using the AOA product average $500 in accessories sales per new vehicle sold, and closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 48%.
To learn more about the AddOnAuto Digital Dashboard, please visit: http://www.izmocars.com/solutions/aoa.html
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.
izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.
izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.
CONTACT: mWEBB Communications for izmocars
Melanie Webber, +1-949-307-1723, melanie(at)mwebbcom(dot)com, or
Angela Jacobson, +1-714-454-8776, angela(at)mwebbcom(dot)com