Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Use the auction venues to tell you what things are worth today- this is where the check writers are.
Keep an eye open for the trends ahead of you that will effect your total gross profits. As Michael Waterman, DealerSocket's divisional vice president recently stated:
As a wholesale profit center in ANY car dealer endeavor demands, it's all about the margins!
Stability to be profitable in declining price markets requires constant adjustment- some times small, sometimes larger. You'll then be able to spot the lucrative wholesale opportunities in the days and weeks ahead!
Then as the summer months arrive, the statement " I'm buried in that thing" will be completely absent from your vocabulary.
So you as a properly prepared dealer will continue to be profitable month after month.
A quick look at this weeks auction run (see above photo) shows some examples of years and models to be on the lookout for.
Exporters are actively seeking these and as a result prices remain stable'
O.V.E. activity has slowed, Manheim has decided to change the listing duration from 3 days to 1. I'm told this is to create the appearance of a daily online auction, but the ensuing chaos has both buyers and sellers scratching their heads!
out for now
Barry J. Neuman
Member of Manheim's "superseller" club