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The Show

bently

This week finds us in a state of "overwhelm" .....

With all the moving parts involved in running a wholesale car operation, it's bound to happen.....

Most of the summer, everything has gone according to plan......

We've been doing our homework, coming up with the cars at the right price.....

Sending them through the studio, making them all shiny and nice.....

Listing them properly on O.V.E., drawing buyers to them.....

Selling a good percentage at our live auction, buyers have been there through the heat.....

WE BECAME SUBMERGED IN THE PROCESS AND IT WAS WORKING.....

Then.....

Murphy's Law.....

murphy 2

You've heard of it.....

Murphy's Law.....

Sudden loss of momentum.....

A state where you get to FEEL how much sudden deceleration a person can stand.....

The story goes that  one dark evening,

Mr. Murphy's car ran out of gas.....

As he hitchhiked  to a gas station.....

While facing traffic....

Wearing white......

He was struck from behind by a British tourist who was driving on the wrong side of the road.....

Alex Charfen, leading expert on Entrepreneurial Personality Types and mastering overwhelm sums it up:

 Mastering  overwhelm is not as easy as saying " know your outcome and eliminate pressure and noise " In fact sometimes this is not even an option .....

Anything, from your work environment to relationships to injury and illness could be sources of pressure and noise that are difficult to control .....

manheim logo

In our case, the "pressure" built on Tuesday morning.....

Sale day.....

Arriving under the carport an hour before sale time......

And our cars aren't there yet.....

The truck bringing them is late.....

Even though we pull off a miracle and get the cars on their spot.....

It was too late.....

Drivers got in them as soon as we parked them, we have early numbers.....

Even though every single one managed to make it across the block.....

It was like we were invisible  and no one was paying attention.....

NOTHING SELLS !!

MASSIVE FAILURE.....

Oh yeah......

Throw in the "noise" of an excruciating tooth ache.....

WOW !

You get the picture.....

So.....

What to do.....

How do we combat overwhelm and gain back our momentum.....

It's all about finding CLARITY in the moment....

And gaining confidence.....

Confidence triumphs overwhelm.....

EVERY TIME !

Stop looking at tomorrow or somewhere down the road.....

It becomes easier to understand what needs to be done to move forward.....

THAT first step generates momentum.....

It LOWERS pressure and noise......

YOU partially clarify an outcome.....

Return to the MAIN goal in mastering overwhelm.....

To gain CONFIDENCE....

 


<p>http://www.youtube.com/watch?v=vVBBm6wj1Rc</p>;

The Masters

We traveled to Manheim Auto Auction's original venue last week......

In Manheim PA......

To witness the master.....

R Hollenshead Auto Sales.....

Simply stated, their mission is to buy and sell every car in the world, at least once....

They are widely recognized as THE largest volume, PRIVATELY held wholesale entity in history.....

And they obsess  with staying there.....

They have spanned more than 5 decades in the wholesale automotive industry.....

And survived feast and famine.....

You only need to witness their auction run to see how.....

ALL OF IT:

- creating urgency to an online audience, mixed with live lane bidders...

- each unit with an accurate condition report.....

- pictures to demonstrate transparency.....

- EVERYTHING intended to eliminate the fear of buying from them.....

(not to mention the in lane banana splits they were passing out !)

Car after car after car gets SOLD !!

Be still my heart.....

It was inspiring.....

If you haven't yet.....

You should go experience it.

Labor-Day-

Labor Day weekend is fast approaching.....

Vacations are almost over.....

Kids are going back to school.....

Car dealers are are selling down their existing inventory and auctions will gain some momentum.....

The dreaded flood of off lease cars are being absorbed without massive drops in prices.....

Lease companies are to be commended for their creative market solutions.....

They have figured out new ways to get these vehicles back to the consumer.....

We'll take a closer look at that in the weeks ahead.....

Out for now.....

Barry J. Neuman

Member of Manheim's "super seller" club

Views: 176

Tags: auto, wholesaling

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