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Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…
Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of the most inflammatory conversations is about 3rd Party Lead Source Providers and Online Classifieds. Almost EVERY NADA / NCM 20 Group, every Internet Sales 20 Group the subject comes up… "Do we really need them"? or some horror story about this shady company, that condescending company, the vapor ware etc… Well,, Toni Anne Lupo Fardette of the Atlantic Auto Group (22 Roof Tops… BILLION Dollar Company). Had a GREAT IDEA… Lets Get #AutoTrader, Cars.com, Car Gurus, Carsdirect.com, Autobytel, Edmunds, Kelley Blue Book to be on a Panel at the upcoming Internet Sales 20 Group and explain their value with out the B.S. in front of 100+ Dealers! No "Ninja, Save a Cancellation team" squad. Just a room full of over 200+ #Dealers, OTHER 3rd PArty Providers, experts, consultants, James A. Ziegler ALL THERE to "KEEP IT REAL". I have NEVER seen this done before. It needs to be done and it needs to be done in New York, May 18th - 20th. And this is NOT a Marketing ploy. I am extending this as a FREE OFFER to these 3rd PArty providers and 3 MAJOR ones have RSVPed to be on this panel:
Autobytel, TrueCar and Carsdirect.com. I am very proud of them and respect the fact that they believe in their companies value so much that they agreed to give the dealer community that they serve what they want… A chance to be heard. I am still waiting on a response from Autotrader, Cars.com, Car Gurus, Edmunds.com, KBB. Lets see who shows up. There are NO STRINGS ATTACHED. ToniAnne, is part of the 2nd most profitable privately held dealers group in the industry and she is right, dealers need to know. I personally feel that some companies (3rd Party and Online classifieds) have true value while others prey on dealers. I say we give them a chance to share their value and commitment to our dealer community and give the audience of 200+ dealers the opportunity to ask questions and be heard. What do you all think about this…? And do you think they all will accept our invitation?