Automotive Digital Marketing

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Attend 11th Digital Dealer Conference Courtesy of ADM Professional Community

ADM Professional Community Blogging Contest

Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting Contest! 

The ADM Professional Community member who wins this contest will receive an All Expenses Paid Trip to the 11th Digital Dealer Conference in Las Vegas from October 5th to the 7th, 2011.  The winner of the ADMPC Blogging Contest will receive:

  1. Round-trip Air Travel via Southwest Airlines from their choice of departure city to and from Las Vegas, NV.  Obviously, the departure airport must be one serviced by Southwest Airlines.  If a Southwest Departure airport or flight times are not convenient to the winner, the ADM Professional Community will pay up to $500 towards the purchase of an airline ticket on a different carrier.

  2. From Michael Roscoe and Digital Dealer, complimentary Registration and Full Access Badges to the 11th Digital Dealer Conference and Exposition in Las Vegas, Nevada from October 5th to the 7th, 2011... (worth between $695 to $1,495 - Thank you, Mike!)
  3. Two nights (10/5-10/7) of luxury Hospitality Suite Hotel accommodations at the Mirage Hotel Resort in Las Vegas, where the 11th Digital Dealer Conference and Exposition is being held ($665 value)...

The Mirage Hotel 1105 sq. ft. Hospitality Suite is the perfect setting for Digital Dealer Conference attendees planning a small business meeting or private gathering. Each Hospitality Suite boasts a spectacular view of the world famous Mirage Volcano and lush tropical fountains. The master bedroom features floor to ceiling windows and an upgraded bathroom containing a double-sink vanity, whirlpool jet bathtub, and separate glass-enclosed shower. The large living area comes complete with stereo and DVD player, dining table that seats 6, large wet bar, and powder room. For any question regarding the Mirage Hotel Hospitality Suites please call the hotel direct at 800-627-6667.


Grand Prize is Worth up to $2,660.00

(Winner will get a 1099!)



It is very simple... The Author of ADM Professional Community Blog articles, Forum discussions and Video uploads (embeds not eligible, 100MB limit) which receive the largest aggregate volume of Unique Visitors within any of the following calendar months wins:

  • May 2011
  • June 2011
  • July 2011
  • August 2011
  • September 2011

All measurements will be via Google Analytics and based on actual volume of "Absolute Unique Visitors" to the contestant's ADM Blog articles, ADM Forum discussions and other content published during any one (1) of the five (5) eligible months.  The reason why we are basing the winner on total ADM unique visitor traffic to their articles, discussions and other content within a calendar month, is to make it possible for an ADM Member to publish content at the beginning of any month between May and September and have a chance of winning.


Based on ADM Professional Community Google Analytics data, subjective evaluation of the value of the content posted to ADM Professional Community members, and the "Thought Leadership" delivered, the selection of the contest winner will be determined by Ralph Paglia and Dr. Elizabeth Archuleta.  Should the initially selected winner forfeit their trip to the 11th Digital Dealer Conference, the ADM Member with the next highest ranking of evaluation criteria will be awarded the contest prize.  No substitutions or cash equivalents will be granted.  The contest winner must be a member in good standing of the Automotive Digital Marketing Professional Community and this offer is void where prohibited or regulated by local laws and regulations. Winner is responsible for all taxes and fees related to accepting these prizes and will provide necessary IRS documents for ADM to generate a 1099 for US Federal taxation purposes.


By accepting the contest prize award, the winner grants permission for their likeness, their article or discussion and their name to be used in advertising and promotional content created by the Automotive Digital Marketing Professional Community.  The ADM Blogging Contest Winner also agrees to attend the ADM Professional Community Member Reception at the Mirage Hotel between 8:00 PM and 11:00 PM on October 5, 2011. These rules are subject to revision by the ADM Professional Community via edits and updates posted to this blog article.


To see the ADM Professional Community Toop 20 Blog Posts for the past 7 days go to:


To see the ADM Professional Community Top Content Posts for the past 7 days in other categories, go to:


Publish and promote your content posts starting NOW so we can have you attend the 11th Digital Dealer Conference in Las Vegas like a Rock Star with your own Hospitality Suite!


May 2, 2011 Update - We have added the "Rob Fontano Rule" making video file uploads eligible to win this contest.  Videos must be uploaded as a file, embedded videos are not eligible.  Video file uploads must be less than 100 MB in order to be accepted. 

ELIGIBILITY REQUIREMENTS: In order to accept the prize component of complimentary registration provided by the 11th Digital Dealer Conference and Exposition, the winner must meet the same eligibility requirements that would apply when registering online at  For example, persons working for Dealer Communications, employed or associated with any organization that hosts live, paid events for dealers and managers are not eligible for prizes sponsored by Dealer Communications.

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Tags: 11th Digital Dealer Conference, ADM Professional Community, Attend, Automotive Marketing, Blog Contest, Courtesy, Digital Dealer


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ralph Paglia on October 1, 2011 at 5:12pm
BREAKING NEWS: Announcing the ADM Professional Community Blogging Contest Winner for the 11th Digital Dealer VIP Conference Package: 


Mr. Keith Shetterly from the DeMontrond Auto Group in Houston, TX


Please join us in congratulating Keith on winning this incredible prize package worth $2,660... Keith will be traveling non-stop from Houston to Las Vegas on Southwest Airlines, checking into the ADM Professional Community Executive Hospitality Suite at the Mirage Casino and Resort, then onward to the Mirage Conference center to sign in and pick up his prepaid full access pass awaiting his registration at the 11th Digital Dealer Conference in Las Vegas.


Many thanks to the sponsors of this prize package:


Ralph Paglia


Automotive Digital Marketing

Professional Community

cell: 01.505.301.6369

Comment by Ralph Paglia on May 14, 2011 at 10:01am

AJ - Yes, it was Red McCombs himself who said that... He was referring to radio advertising at the time but it is applicable to everything and what he stated was closer to (paraphrasing): 

"Don't confuse your inability to measure results with whether or not something generates a positive ROI..." 


What he was referring to (I think) is that my inability to directly measure the results of broadcast advertising had little to do with whether or not there was an actual Return On Investment being received by the business.  What I know he absolutely did believe in was that measuring ROI should not be confused with receiving ROI.


Since that time I have learned that many people in the car business have taken the ability to measure and confused dealers with results that, although measured and very much for real, have little to do with generating an actual return on the dealer's investment in a program or medium.

Comment by Aj Maida on May 14, 2011 at 7:53am
Ralph, Correct me if I'm wrong because I heard this from you but wasn't the Red McCombs quote something like..." just because you can't mesure it dosen't mean there isn't ROI. ROI is going to happen weather you can mesure it or not." (see I am paying attention.)
Comment by Brian Pasch on May 14, 2011 at 7:11am
My best SEO moments were during the Cash For Clunkers program where our site was getting millions of page views since we were right under the government site nationally.

Comment by Thomas A. Kelly on May 13, 2011 at 5:14pm very true! Someone on a forum had made a comment one time around the first of September 2010 where they said "....Automotive SEO strategies cannot place a car dealer on Google Page One for broad search terms like "Toyota Camry", Used Cars" or "BMW Dealer", they went on to say that PPC would be the solution. My team was leaving on September 15th for a twenty group meeting and we thought it would be fun. We are a Chevy dealer so "Toyota Camry" was not in our hearts. On September 15, 2010, exactly 2 weeks from the day we launched our campaign, we (our Chevy store) popped on to page one, position 7 for the broad search term "chevy impala" (still have the screenshot) It took 56 videos, 14 articles and a few in house tricks we developed but we did it. We already owned "best price impala", "lowest price impala" from virtually any machine you searched those terms from on the planet, so we had a good head start but it was still a haul to get there. The three of us still get goose bumps when it is mentioned. Clearly our best SEO moment and we had a blast!
Comment by Ralph Paglia on May 13, 2011 at 4:38pm

Thomas - I had not thought of it from a billing perspective, but was making the ROI comment on a "Cost Per Click" and CPA analytics perspective.  Being number one rarely results in the best ROI on a cost per vehicle sold basis, unless you factor in showroom traffic generation and phone calls... In this particular case the dealer has been engaged with his Search Marketing strategy since 2005 and believes, along with me, that getting the competition off SERP #1 pays far beyond a simple CPC and social media marketing fees analysis.


We are just now starting to learn the power of Social Media when combined with TRUE Search Engine Marketing, which includes BOTH paid and organic placements... But, tomorrow is a new day and quite possibly new SERP rankings!

Comment by Brian Pasch on May 13, 2011 at 4:13pm
Aaahh...the joys of SEO and competition.  It still gets my blood pumping, specially when someone says it can't be done.

Comment by Thomas A. Kelly on May 13, 2011 at 4:08pm

@ Ralph,

?? ".....It makes no sense from an ROI perspective....." ?? I was going to say makes perfect sense to me... but then I did not get your is nothing quite like the feeling we get watching the competition fall farther and farther back in SERPs. It is a unique feeling indeed and it is nothing but hard work. I ran track a several decades ago and I liken the experience to being the first across the line. Congrats!, and I share your excitement.

Comment by Ralph Paglia on May 13, 2011 at 3:37pm
AJ and Dee - After six weeks of work, I just helped a dealer client knock his competition off the first page search results (paid AND organic) for his "City and Brand" search query... It makes no sense from an ROI perspective, but we are both celebrating the "Winning" aspect of it from a competitive perspective!
Comment by Dee Ramonte Rawls on May 3, 2011 at 8:21pm

Absolutely agree Aj...and, there is no denying that every sales pro wants to lead the board, all UC Managers want the most gross and quickest turn, a GM wants to lead his region, and a vendor wants the most accounts!  All the money we can get is what it ultimately boils down to, and I think the competitive nature and pursuit of getting a bigger check kept me in this space after baseball. 


On the digital side of things, all the marbles are about conversion.  A Google Page One listing, a good review or testimonial, or any alert in an email is only as good as the transaction it creates.  At the end of the day, an abundance of handshakes pays the dealer's bills.  A contest like this one is good - All Star Status at DD11, oh yeah definitely competitive.

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