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Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes-A Response

“The opinions in this blog are mine alone and not the opinions of who I work for”

If you are curious about who I work for you can click here or don't mehbe...

Ralph, you have been a mentor to me and instrumental in helping me to develop my career in Social Media and Reputation Management. Heck I found my current career on a blog post on ADM.

That being said, I feel this article is contradictory to what you have stated in the past. Demanding more for an industry and gender equality should be the rule for our industry-- not the exception.

To state that having higher demands of those who wish to become known as Automotive Experts and Trainers is not akin to a lynch mob-  it's an industry revolution. Here are some amazing women in the industry who use knowledge and experience, and not sex to sell.

Megan Barto

Kathi Kruse

Renee Stuart

Kelly Sue Wilson

Subi Fernando

Nancy Simmons

Ralph,on a side note, I am interested in hearing who the religious zealots are you were referring to in your post and if that was meant as a derogatory or complimentary term...

To see my unfiltered blog post click here.

To see another article I wrote click below 

Sex, Automarketing and the Car Dealer

And if you are completely tired of this conversation click here for an instant smile...

To all my friends remember this about me:)

Have an awesome day my friends and MAKE IT HAPPEN...

Views: 252

Tags: Reputationa Management, advertising, attacking social media, auto industry, automarketing, best practices, bullies, bullying, car dealer, gender equality, More…haTE CRIME, marketing, ralph paglia, sales trainers, sex sells, social media, women's rights


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Comment by Micah Birkholz-1:16Digital Media on February 3, 2013 at 11:53am
Brian, as I was taking a much needed hiatus from social to spend some family time I apologize for not responding earlier. The comments I posted below my blog response seem disjointed due to the fact that Ralph deleted his comments I was responding to... Yes Ralph and I are friends, and yes we do disagree with each ther. He has done a brilliant job sparking dialogue and debate on a subject that, while we disagree on points, is extremely important for us as an industry to have. The other night Ralph and I must have spent a good hour discussing our points of view respectfully and have gained a greater respect for each other. Yup even I can see the value in a phone call from time to time.
Another point we have disagreed on is posting on our "friends" wall content for promotional purposes. Or DMing tweets to our followers to promote an event without establishing any type of relationship with them first. As I have been critical about his practice, he was under the impression I was critical of the content, I was not.
This then gives us another point of debate, content marketing is worthless without a true understand of the context...
Ralph I look forward to our debate my friend!
Comment by Ralph Paglia on January 31, 2013 at 10:08pm

Brian, not to worry. it is not your age... Micah and I are personal friends. We have traveled and worked together. We text each other and we speak on the phone with each other.  This all leads to dialogue that reminds me of Senator McCain's questioning of the nominee for Secretary of Defense earlier today.  If you didn't know they are close friends, you would wonder what the heck was going on.  I disagree with stuff that Micah feels strongly about, and vice versa.  If he were a stranger, I would ignore him. But he is not, so I go out of my way to voice my opinion in opposition to his, and vice versa.  It is one of those social media driven syndromes that I am certain social psychologists are writing PHd. dissertations on right now.

I admire and respect Micah's passion and independence... Having seen his work first hand, I know that he is very good at what he does for car dealers... So am I, and so are many of the members of the ADM Professional Community. But, there is value in debating an issue. There are insights to be gained from reading what others write in opposition or support of a hypothesis. It does not mean that one side is wrong, or the other is right... It does indicate that there is a divergence of opinion from people who are knowledgeable and have good intentions.

This is why we are going to have a couple of POTUS style "Debates" at AutoCon 2013... Yes, to do so is risky... Yes, the debates will have to be genuine and not a sham for some sponsorship booty... And, yes, the debaters will actually believe and be expert in their opposing positions to each other.

Why is debate a positive tool for car dealers? Because there are many decisions to be made regarding digital marketing strategies that can be completely different at one dealership than at another and both work for both dealers.  Want an example?

Onsite Customer Reviews - This is a great debate topic because the people that recommend for or against onsite reviews have compelling logic and case studies to support each position.

But, as for the post above... I don't think anyone has taken the position that sexual harassment in the workplace is either recommended or should be tolerated. Yet, there have been a divergent number of positions around the issues that The CarDoll's business development "look and feel" contained.  Some people felt the CarDoll deserved all the criticism and denouncing that those of us in the auto industry social media space could muster.

Some people did not really see anything wrong with what The CarDoll was doing, and suggested the business would either succeed or fail on its own merits without any assistance from the automotive social media peanut gallery (that would be us). A few went so far as to point out many other examples of sexually charged marketing within the car business that had never drawn anywhere near the criticism that this female trainer seemed to be subjected to.

Then there were other people, which i would count myself among, who were mildly amused by The CarDoll's politically incorrect antics (I also like watching the Bill Maher Show), while not having any interest in doing business with the company, we were taken back by the vehemence and passion bordering on hatred that so many people seemed so eager to join in on... People like Manny Luna put a mirror in front of some of us, showing photos of CarDoll critics happily posing with attractive models hired to represent suppliers at dealer conventions.

All in all, regardless of the people whose emotions were raised above the boiling point, it was a valuable and insightful dialogue. The fact that so many of us were induced to think about the issues raised by The CarDoll's blatant use of sexually charged messaging to draw attention to the character played by Jamie Lynn Ing, was and is, in and of itself a valuable outcome for the auto industry...

The fact that The CarDoll virtually vanished within a three hour period is amazing for its execution (try doing it some time!), and reminds me of waking up from a dream... And finding that the enemy we were preparing to go to war against in our dream, was never real in the first place.  I do not know what happened with The CarDoll, but I do know that the car business is now better off because of the dialogue and debate instigated by her objectionable style of soliciting business... I sincerely believe that the thousands of people who read and observed our dialogue and debate are now more aware than before of the issues around women in the car business, and the impact of objectification on their level of satisfaction, which works against our industry's genuine need to get more women into various positions working throughout our industry.  This is a positive impact, regardless of how distasteful the way we were brought into the debate may have been.

As for my original objective... To take a stand against bullying and hate based social media attacks against people. Especially when the mob effect kicks in and all manner of "thought leader wannabes" jump on board by spewing their collaborative hatred in the form of agreeing with the haters... Well, I am not sure I was successful in bringing about increased awareness of the issue, but I know that at least a handful of people understand my position around using social media to bully an individual on a personal basis... I don't like it.

William "Bill" Maher, Jr. (pron.: /ˈmɑːr/; born January 20, 1956) is an American stand-up comedian, television host, political commentator, author and actor. Before his current role as the host of HBO's Real Time with Bill Maher, Maher hosted a similar late-night talk show called Politically Incorrect originally on Comedy Central and later on ABC.

Maher is known for his political satire and sociopolitical commentary, which targets a wide swath of topics including religion, politics, bureaucracies of many kinds, political correctness, the mass media, greed among people and persons in positions of high political and social power, and the lack of intellectual curiosity in the electorate.[1] He supports the legalization of marijuana and same-sex marriage, and serves on the board of PETA.[2] He is also a critic of religion and is an advisory board member of Project Reason, a foundation to promote scientific knowledge and secular values within society.[3] In 2005, Maher ranked at number 38 on Comedy Central's 100 greatest stand-up comedians of all time.[4] Bill Maher received a Hollywood Walk of Fame star on September 14, 2010.[5]

Comment by Brian Pasch on January 31, 2013 at 8:27pm

I so confused with this dialogue......may you and Ralph should pickup the phone and chat.  I can't follow the message, links, and commentary...which I normally can do very well.  Maybe turning 51 this month messed my head up.  

Comment by Micah Birkholz-1:16Digital Media on January 31, 2013 at 8:13pm
Thank you Ralph for bringing the Terms and Conditions to my attention, I will be sure not to post anymore links that drive people away from ADM. Sarcasm is a phenomenal tool and I am sure it is lost on many... I apologize if my etiquette has offended you I feel like The Cardoll of blogging right now, my apologies... Now are you willing to answer my question?

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