Artificial Intelligence Fans Use Imprecise buzzwords That Create Confusion.

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

In June, EverString and Heinz Marketing surveyed about 300 business-to-business (B2B) marketers from North America and found that less than one-fifth of them had a strong understanding of the differences between AI, machine learning and predictive modeling. About four in 10 admitted they were not clear what the differences are.

Article written by Ross Benes

The amorphous use of AI by marketers creates confusion, even among AI experts. In a Digiday Research survey of 37 marketers, about half of the respondents gave themselves a “C” rating when it comes to their understanding of AI.