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Are Your Direct Marketing Channels in the Technology Fastlane?

Are you changing your marketing channels to keep up with the latest technology trends? Text messaging has become the norm in social behavior and is slowly becoming accepted between businesses and their consumers. Before you decide that you have to communicate differently because “everyone” is doing so or the technology dictates it, take a step back and assess the following processes in your automotive dealership’s direct marketing plans:

* More and more, customers are using their cell numbers as their primary contact numbers. Are you accurately identifying mobile phone numbers in your DMS? If not, are you capturing the mobile identifier in your data hygiene process?
* Do you have an opt-in clause on your Sales Paperwork or Repair Orders so that you can communicate with them by text? Stricter rules are now in place for how we contact consumers. For mobile text messaging, we need the customer opt-in and twice. You need to be compliant with regulations.
* Do message and data rates apply? Be considerate of your customers.

Now think about what message you communicate via text. Successful campaigns are more personal, specific and relevant. Remember that characters on texts are limited, so be concise and include links for special offers, contact info, etc. Starting with short codes in your mail or email can help in tracking your customers’ adoption to text, giving you more information on their interests for specials, products or information.

Moving with these trends can be a positive, but don’t discount the market channels that have been proven to be effective: mail, email and calls. They are oldies but goodies.

For additional information on mobile messaging as it pertains to your automotive direct marketing initiatives, be sure to browse DealerText.com.

~ Marcie Hopey, Product Manager @ DMEautomotive - “Superior Marketing For the Automotive Industry”

Bio:
Marcie has 15 years of extensive experience, of which 10 are in the automotive industry, with strategic planning, market research, media and events. She has a successful track record for implementing new marketing plans to expand market share and grow revenue. Marcie possesses a forward thinking approach to business with an emphasis on bottom line results. As DMEautomotive’s Product Manager Marcie is responsible for the company’s Direct to Dealer Program, product development and data analysis, client services, and customer retention.

Marcie has 15 years of extensive experience, of which 10 are in the automotive industry, with strategic planning, market research, media and events. She has a successful track record for implementing new marketing plans to expand market share and grow revenue. Marcie possesses a forward thinking approach to business with an emphasis on bottom line results. As DMEautomotive’s Product Manager Marcie is responsible for the company’s Direct to Dealer Program, product development and data analysis, client services, and customer retention.

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Tags: automotive, campaigns, cell, dealers, direct, marketing, mutli-channel, phone, text

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