Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that you have looked up your dealership does it come up with having no strength, no results, or even worse no results showed at all for your dealership? Now ask yourself this question. How can I get my fans on Facebook, Twiiter, and Google+ to share my message and their experiences on their Social Media sites?
I am going to give you a few ideas to get you started and well on your way to pulling in referral business from customers Social Media sites.
Create cool content that your customers will want to share:
There are a plethora of website providers that dealers use to convey their inventory, service department, parts department, and body shop, but sometimes we fall into the category of having just one sales page or product information after another. If you look at your website and it falls into this category, then its time to look into developing some cool content that your customers will be interested in and want to share with their friends online. The following is two types of cool content that will drive an incredible amount of traffic and social mentions, which in-turn you can use to get referrals.
Infographics are simply the the presentation of statistics and information in a visually appealing manner, and any dealer has the ability to design one fairly quickly with the help of a such websites like www.piktochart.com. I guarantee your customers will find very interesting and will want to share them on their Social Media sites. Here is a good example of one that I designed last night that a dealer could use to pull in referrals.
This is a simple infographic that I put together to show you how you could design one quickly and use to pull in referrals. I have seen others that do include more in depth information and this is a good example of what I am talking about.
Videos: Everyone knows how important video has become, so I don’t want to sound like a broken record. I do however want to ask you if you are developing videos that your customers want to share. People love viral videos, so you may want to think about a video that your sales staff can put together that show your customers that even though you’re a car dealership you can have fun too. Here is a link to a good example of the good people down at Lost Pines Toyota having a good time with a customer who just bought anToyota Tundra. .http://www.youtube.com/watch?v=IjlRts82rF8
Hold a social media contest:
Contests are another way to get people talking about your dealership. It can be something as simple as a weekly contest where a random Twitter user who tweets a particular dealership special to their followers can win a free product. You want to do a more elaborate contest using Facebook where fans can win a major prize by liking your page and sharing your content with their friends.
Whatever you decide to do for a contest, the key is to make sure that the prize will be relevant to your customers. Dealers are all the time giving away TV’s, but the real question is where your fans/followers will stick around after the contest ends.
If you want to increase referrals about your dealership and increase sales in the process, give away your own product! Think about it-if a dealership gives away a free year of service for example and they generate enough buzz with their social networks, then people who didn’t win the free year of service will be so curious about your dealership they will be more apt to come down to your dealership to see what all the buzz is about.
It’s all about planting the seed of “What if I was to win this? That sparks more talk and more sales!
You can increase mentions about your business through Foursquare:
Each and ever dealer has a physical location so why not take advantage of the Foursquare check-ins. As people check-in to your dealership, there is a good chance that they will be sharing your business with their friends on Twitter and Facebook simultaneously.
That kind of buzz can really draw in more new customers through your dealerships door, especially if you tie in some great discounts for the customers that check-in!
Always update your dealerships social profiles with live updates:
Do you ever wonder why more people talk about you on Facebook over Twitter? Is your Twitter feed just regurgitating your Facebook updates? That’s probably the reason why. Customers will follow your dealership on your social networks if you post unique and valuable updates. So if you want your customers to talk about your dealership on Twitter, then start tweeting unique messages. The same goes for Facebook, Google+, and Pinterest.
What can you update your social networks about that will get your customers engages? Again, just like content development, you have to think about your target audience and what they would be interested in. Don’t just update your networks with your latest cars or trucks-post updates about your industry. You can also get important feedback from your customers by asking them questions. You might ask them what they want to see from your dealership in regards to your posts.
Now it is your turn to re-evaluate the content that you are posting on your social networks. If your content is not creating mentions and pulling in referrals, maybe its time to change what you are doing and implement some of the points that I have mentioned today.