Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
by Monica Mendoza, Reputation Management Team Manager
Google continues in their efforts to create a better map. In recent months they began previewing their new Google Maps experience
How does this affect you?
Now, more than ever, you will want to get a handle on your dealership’s Google+ page. The new Google Maps experience prominently features star rating, review content, and other business information found on your Google+ page.
Below is an example of what consumers see when they use Google Maps to search for a business.
All of this information is being picked up from the Google+ page.
The quotes featured in the initial search are reviews found on the Google+ page as well.
Now that you have seen the information that your customers can see about your business, ask yourselves these questions:
If you answered “no” to any of these questions, it’s time to take action! You may want to start by designating someone at your dealership with the role of Reputation Manager.
The Reputation Manager will be in charge of managing and overseeing your dealership’s online reputation as a whole. If you hire a third party vendor, like automotive reputation monitoring and management tools. Your Reputation Manager will serve as the main point of contact for the vendor. Your Reputation Manager will need to be a leader at the dealership that can help message the importance of reputation management to the other employees, manage analytical data, identify areas for improvement in training and processes, and report progress and status to management as needed.
The duties and tasks of the Reputation Manager include:
Search engines like Google are surfacing data about your business from 3rd party review sites like Google+. Dealerships that don’t optimize these sources of information are missing a huge opportunity to attract new customers.
Reputation Management is no longer just a good idea. It's business-critical. Implementing a reputation management process at your dealership and positioning staff that is dedicated to this effort is a must.
Is your Reputation Management process ready for the new Google Maps experience?
Monica Mendoza joined Cobalt in January of 2012 with 15 years of professional experience in a career that has been focused on technology. She started first in IT where she managed and deployed global networks and then moved into Sales and Marketing for Microsoft advising companies on how to significantly increase their business productivity through the use of technology. Monica is now immersed in the auto industry and manages a team of Reputation Management specialists who advise auto dealers across the US on how to improve their customer relationships and engage with their customers in online communities through the use of social media technology.