Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Are you Pushing your Inventory, or is it pushing you?



Are You Pushing Your Inventory, Or Is It Pushing You?

February 3, 2009 Tanesha



The economy blows. It says so right here.

“U.S. auto sales for January are expected to drop to a 27-year low, extending a 15-month downturn…”

In this tough economy, fewer people are buying – and those that are buying are doing their homework. That means online research: making sure they’re choosing the right car for their needs, and at the right price, from a dealer they trust. The days of customers driving around to different dealerships to check out prices are long gone.

Search results can make or break you in this economy.

Here are five tips for your SEO campaign.

Location Based Search Results Appear First

1. Get local. Most people purchase within a 50 mile radius of where they live. Buy for local search. Include maps. Show people that you’re nearby for a look.

2. Don’t just optimize your home page. A good SEO agency will try to bring people to your home page, but they’ll also optimize the other pages in your site to improve results.

3. Put your inventory to work. Each page of inventory should include title tags and META data. Each should occupy a unique URL, so that each page can rank independently. Imagine the results you’ll get if every single one of your cars shows up for a search term. If your SEO agency doesn’t know how to do this, find one that does.

4. Check your results and adjust your SEO strategy. SEO is always evolving. Different terms may be the ones to get the best results. Make sure your agency provides you with analytics. Ask them what they’re doing to get you and keep you at the top of the rankings.



5. Make sure your website is inviting. After all, if they get to your site and then can’t find what they need there, it’s a totally wasted effort. Inviting also means the overall feel should generate trust. Take a good look at your site and see: would you buy from you? Why? Now more than ever, this needs to be defined and addressed on every page of your site.

Take a good look at your own site for the five points above. Rate your site with 0-20 points for how well you do on each point. That’s your effectiveness percentage. And in this market, anything below 80% is asking for trouble.

How well did YOU do?



Tanesha Bennett
Auto Dealer Traffic

Views: 24

Tags: Automotive, Interactive, Internet, Inventory, Marketing, Online, SEO

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service