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Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were looking for, and 36% had a general idea during their decision-making process. This means that brand familiarity plays a key role in affecting the mobile path to purchase in the Auto category. 

https://plus.google.com/u/0/b/111709560873305412887/111709560873305...

Views: 60

Tags: automotive, automotive-mobile-marketing.com, funnel, marketing, mobile, stage, study, weselldigitally.com

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