Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

Are You Mobilized? Reaching the Auto User Within Feeder Categories

Because mobile Auto users enter the path to purchase as a more informed group, it’s important for Auto marketers to influence and engage users in a more passive way, while they are active with a variety of mobile categories used on a more regular basis. Financial Services, News, Social Media, and Local Directories are all high frequency categories that are not only effective in user reach but also in targeting the (4) distinct mobile Auto sub-audiences as previously defined. Below are examples of top “feeder categories” that index high with each of the defined mobile Auto user profiles.

But from what we’ve learned about the four Auto user profiles, there are distinct feeder markets that translate best for each. Each of these categories represents an important platform from which Auto marketers can effectively reach each of the key mobile user profiles.

Are you Mobilized?  What are your mobile marketing plans for 2013?

Views: 48

Tags: Auto user, Automotive Mobile Marketing, Buyer Profiles


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service