Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Are You Mobilized? Reaching the Auto User Within Feeder Categories

Because mobile Auto users enter the path to purchase as a more informed group, it’s important for Auto marketers to influence and engage users in a more passive way, while they are active with a variety of mobile categories used on a more regular basis. Financial Services, News, Social Media, and Local Directories are all high frequency categories that are not only effective in user reach but also in targeting the (4) distinct mobile Auto sub-audiences as previously defined. Below are examples of top “feeder categories” that index high with each of the defined mobile Auto user profiles.

But from what we’ve learned about the four Auto user profiles, there are distinct feeder markets that translate best for each. Each of these categories represents an important platform from which Auto marketers can effectively reach each of the key mobile user profiles.

Are you Mobilized?  What are your mobile marketing plans for 2013?

Views: 56

Tags: Auto user, Automotive Mobile Marketing, Buyer Profiles


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019


Posted by Nathani Abhishek on September 21, 2016

3. Searching for Best VPN for Plex

Posted by Jimmie Williams on November 19, 2018

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service