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Because mobile Auto users enter the path to purchase as a more informed group, it’s important for Auto marketers to influence and engage users in a more passive way, while they are active with a variety of mobile categories used on a more regular basis. Financial Services, News, Social Media, and Local Directories are all high frequency categories that are not only effective in user reach but also in targeting the (4) distinct mobile Auto sub-audiences as previously defined. Below are examples of top “feeder categories” that index high with each of the defined mobile Auto user profiles.
But from what we’ve learned about the four Auto user profiles, there are distinct feeder markets that translate best for each. Each of these categories represents an important platform from which Auto marketers can effectively reach each of the key mobile user profiles.