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Are You Mobilized? Defining the Automotive Mobile User.

The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific diversity in the general Auto category.

In my next post I will delve into specific mobile auto-user profiles. These profiles are key to effectively reaching Auto consumers relevant to their specific user needs and intent.

 

Source: Nielsen/Telemetrics, Nov. 2012

Views: 44

Tags: auto, automotive, car, dealer, demographics, marketing, mobile, user

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