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Are You Involving Fixed Operations In Your Chat Process?

This is a picture of some money.

If a vendor offered you all this cash, you wouldn’t refuse it, would you? But at ActivEngage, we find that some dealers are turning their nose up at big mounds of cash. We’re asking our friends to reconsider throwing away money by neglecting a big part of their dealership operations.

I’m speaking about fixed operations. Our chat service collects conversations and lead information from a large variety of web shoppers – and many of your shoppers want to come into your dealership for a repair, oil change, vehicle parts, or other services. We process these leads separately from sales leads and transfer them directly to a dealership’s CRM system.

But we’ve heard dealers tell us that they don’t want these leads. They’re only interested in leads that will result in selling more cars. We’d just like to ask you guys to play the long game. We know your business is moving cars off the lot. We know you’re interested in your bottom line. But what we’re offering is customer loyalty on a tee.

Take your fixed ops leads seriously – it’s money for the taking. Even if your service department’s profit margins are not very high, you are building a relationship with your customer (and getting them back in your store on a regular basis). These processes will pay off in the form of customer recommendations, repeat purchases, and positive online reviews.

Is your chat process handling fixed ops leads? You’ll want to trust a chat company who focuses on more than just acquiring information to move more cars. The ActivEngage philosophy is rooted in customer experience, and we take a holistic view of all aspects of your dealership operations.

Be sure to follow the ActivEngage blog for daily marketing updates and news for auto dealers!

Views: 35

Tags: fixed, ops

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Comment by Ralph Paglia on November 1, 2012 at 4:51pm

Well said... However, I am HIGHLY SKEPTICAL about a DEALER PRINCIPAL saying he/she does not want the service leads.  That sure sounds like an ISM, Sales Manager, GSM or somebody who gets paid on sales profits and not the whole store's profitability.  I hate to say it, but you owe the owner of any store where a manager tells you such nonsense an email to alert them that such a poor decision is being made.

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