Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brian Pasch
I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development. Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging. It is not an easy job.
However, the pace at which technology and strategy is changing, it is very difficult for an internal marketing managers to keep up with the change. If you review this info-graphic, business owners want to increase their mastery of today's marketing opportunities. They believe that better knowledge will make them more profitable.
So, why is it so hard to get approval from dealers to get their marketing team out for training?
Now, take a look at the ROI associated with continuing education! I share this info-graphic to underline the importance of keeping up with changes in automotive marketing and to remind dealers that the VERY BEST teachers and experts in automotive marketing will be sharing their strategies at AutoCon 2013, September 4th-6th in Las Vegas.
Make the investment in your marketing manager and get them plugged into great continuing education and peer networking. Hotel rooms are only $125 a night and attendees can custom select a curriculum that meets there needs from over 60 workshops! So, what are you waiting for, click to register below:
If your marketing manager can not make it to AutoCon 2013 this year, you should check out the Automotive Internet Program (AIP) which starts in October and is an online training program for automotive marketing professionals. Details can be found at: http://www.AutomotiveInternetProgram.com
Brian Pasch, CEO