Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Are You Investing In Your Internal Marketing Team?

By Brian Pasch

I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development.  Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging.  It is not an easy job.

However, the pace at which technology and strategy is changing, it is very difficult for an internal marketing managers to keep up with the change.  If you review this info-graphic, business owners want to increase their mastery of today's marketing opportunities.   They believe that better knowledge will make them more profitable.

So, why is it so hard to get approval from dealers to get their marketing team out for training?

cornell-research

 

Now, take a look at the ROI associated with continuing education!  I share this info-graphic to underline the importance of keeping up with changes in automotive marketing and to remind dealers that the VERY BEST teachers and experts in automotive marketing will be sharing their strategies at AutoCon 2013, September 4th-6th in Las Vegas.

Make the investment in your marketing manager and get them plugged into great continuing education and peer networking.  Hotel rooms are only $125 a night and attendees can custom select a curriculum that meets there needs from over 60 workshops!  So, what are you waiting for, click to register below:

 

Affordable Online Training


If your marketing manager can not make it to AutoCon 2013 this year, you should check out the Automotive Internet Program (AIP) which starts in October and is an online training program for automotive marketing professionals.  Details can be found at:  http://www.AutomotiveInternetProgram.com

 

Brian

Brian Pasch, CEO

PCG Consulting

732.672.2356

Google

Views: 145

Tags: autocon, autocon2013, automotive, marketing

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Best VPN

Posted by Christie on March 22, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service