ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I sometimes engage in telephone conversations with sales and internet sales managers who've said they do not have adequate staff to handle the leads they get. I realize that it's not that easy and a balance with lead providers, however, my primary reaction (to myself) is, "Why wouldn't you hire more staff?".
A study I discovered from Aquent and the American Marketing Association (AMA) stated that 46% of marketers claim their staff are well equipped to manage new trends and technologies. The survey also found that less than half of respondents believe they have the staff required on their team to carry out the organization’s marketing goals, regardless the fact that their marketing strategy will greatly improve their business monetarily this year. Possibly because 44% of marketers are relying on an increase to their finances this year.
Despite the fact that organizations expect to improve fiscally this year, why wouldn't you yearn to supplement your dealerships growth by operating at the highest level? The following are questions you may want to ask yourself:
If you have not already done so, maybe you should look at all your lead sources and discover which yields the best conversion ratios. We think that a huge engagement should be leads you are already attracting to your own website, consumers desiring a connection with your dealership, AKA: 1st party leads. Or discovering more ways to grab more visitors from your site... a call to action.
According to industry experts, most dealers close about 7% of their leads, however, close their first party leads at more than 20%.
Dealer website leads are your most serious contenders because they searched for YOUR website, were converted, are in-market buyers ready to purchase now and have sought you out to make that possible. The only thing remaining is to close the sale. Acquiring these customers is critical and makes the use of a fewer number of higher quality conversion tools valid.