Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people complain about not making any money and at the end of the day he/she must look in the mirror and analyze themselves.
Here are a couple things that I believe will help end this epidemic:
There are many more but I just wanted to point out a few that I believe will help with helping people get better with holding gross. Good luck and good selling.....